Sr. Product Marketing Manager (Competitive/Market Intelligence)

Momentive

29d•Remote

About The Position

The Senior Product Marketer (Competitive/Market Intelligence) is the strategic backbone of Product Marketing. This role owns market intelligence, client insights, and competitive context that shape product strategy, positioning, and go-to-market decisions. You are obsessed with understanding buyers, markets, and competitors and you know how to turn insight into action. This is not a passive research role. You influence roadmaps, challenge assumptions, and ensure the business is building the right things for the right audiences. This is a client-facing role that includes direct engagement with customers through advisory boards, executive conversations, interviews, and attendance at industry or company events as needed.

Requirements

5-7 years in product marketing, strategy, or market intelligence
SaaS experience preferred
Nonprofit / association experience strongly preferred
Demonstrated use of AI tools to accelerate research, sharpen competitive analysis, and raise the bar on output quality
Demonstrated experience with market analysis, win–loss programs, and competitive research
Proven ability to influence product strategy through insight and data
Strong project management skills with ability to manage multiple projects concurrently
Excellent presentation and storytelling skills, including executive-level communication
Experience owning complex initiatives independently i.e pricing & packaging, new product/market entry research, product advisory boards, etc.
Demonstrated leadership through influence (formal people management not required)
Hands-on experience with tools such as Salesforce, Asana, Klue, Clozd, Gong, Pendo, Claude and Microsoft Co-Pilot

Responsibilities

Lead market and competitive intelligence across the product portfolio
Own, run, and evolve the win–loss program, including interview design, execution, and synthesis
Develop and maintain buyer personas, ICPs, and customer journey maps
Partner deeply with Product to influence roadmap priorities, packaging, and differentiation
Support client research initiatives, including interviews, surveys, and feedback analysis
Be the internal advocate for the customer, ensuring insights are reflected in strategy and messaging
Deliver concise, actionable insights to Product, PM, Sales, and Exec teams
Act as a trusted advisor to Product, Sales, and Marketing leaders
Present insights to executive audiences and drive follow-through
Act as a trusted advisor by grounding discussions in data and customer evidence
Support evolving priorities and cross-functional initiatives as needed to advance product marketing and business outcomes.