Sr. Product Marketing Manager, Audience Development Marketing

Amazon•Culver City, CA

10d

About The Position

As a Sr. Product Marketing Manager driving Go To Markets (GTM), you will be a core member of the Audience Development Marketing team. You will be responsible for GTM strategy and execution for Amazon Music artist, content, and music industry fan experiences. We are seeking a seasoned product marketer who is creative, strategic, has a core understanding of the optimal customer mobile app experience. You will be working cross functionally with product managers to set the product roadmap to develop and launch new product features that surprise, delight, and engage our customers. You will also work with other marketing teams (social, brand, paid marketing channels, promotions, etc.) to develop global GTM strategies that drive feature awareness, adoption, and retention across on all devices. This role is highly visible and a successful candidate must be comfortable with ambiguity, earning trust with cross-functional teams and leaders, influencing up and across, and juggling multiple priorities simultaneously in a fast-paced dynamic environment. The candidate must be a great oral and written communicator and possess high levels of creativity, independence, backbone, flexibility, and attention to detail. This role will be a global role, but will work with regional marketing and product teams to adapt global GTM strategies for local customers and to adhere to local regulations. This role will be a global role, but will work with regional marketing and product teams to adapt global GTM strategies for local customers and to adhere to local regulations.

Requirements

6+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience leading go-to-market for consumer software or hardware product launches
Experience using any of SQL or other analytical tools for conducting data analysis
Experience with customer segmentation, profiling, and targeting

Responsibilities

Develop and deliver GTM strategies and frameworks, which are scalable and repeatable across various product feature launches
Conduct customer research to develop insights and enhanced brand positioning to stay competitive in the growing MSP space
Oversee strategy, execution, and performance of cross channel global marketing plans to build awareness, adoption and engagement of key features
Partner with various product teams to develop product roadmaps for features meant to drive Monthly Active Users (MAUs), Listening Hours, and enhance the customer experience on Amazon Music
Partner and consult across with the Amazon Music Industry and Artist Relations teams to better integrate music and podcast artist content into the customer experience
Develop compelling GTM creative assets (video, social, Owned & Operated) working cross-functionally with creative designers Provide copywriting guidance
Advocate for the optimal customer experience when working on UX design with product teams Drive regular reviews of roadmap progress and results with leadership across marketing, subscriptions tech, and product

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