Sr Product Marketing Manager

Adobe•San Francisco, CA

About The Position

Our Company Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! Adobe Firefly is redefining creativity through generative AI, empowering creators to ideate, generate, and edit images in entirely new ways. As a Senior Product Marketing Manager passionate about inbound strategy for image generation and editing, you’ll play a pivotal role in shaping the future of Firefly. You’ll deeply understand creator needs, influence product direction, and collaborate across teams to drive adoption of Firefly.

Requirements

8+ years of experience in product marketing, product management, or strategy roles—preferably in creative tools, AI, or imaging technologies.
Strong critical thinking and analytical skills; ability to synthesize complex information into clear insights.
Exceptional communication and storytelling abilities.
Proven success influencing product roadmaps and driving cross-functional alignment.
Passion for creativity, design, and emerging technologies.
BA/BS in Marketing, Business or a related field is preferred OR 8+ years of product marketing OR equivalent practical experience

Responsibilities

Customer & Market Insights Develop a deep understanding of image creation and editing workflows across creator segments.
Conduct market research and competitive analysis to identify trends, opportunities, and unmet needs.
Translate insights into actionable strategic recommendations.
Product Strategy & Roadmap Influence Partner closely with Firefly product teams to shape the roadmap for image generation and editing features.
Advocate for creator needs and ensure our AI tools deliver intuitive, high-impact experiences.
Cross-Functional Collaboration Work hand-in-hand with outbound PMMs to develop marketing programs that drive discovery, engagement, and convers ion.
Collaborate with UX research, data science, and analytics teams to validate hypotheses and measure impact.
Align with Adobe’s broader Digital Media teams (e.g., Photoshop, Lightroom ) to ensure consistency and alignment .
Messaging & Positioning Craft compelling value propositions and product narratives for Firefly’s image generation and editing capabilities.
Ensure messaging is clear, differentiated, and resonates across creator personas and use cases.
Go-To-Market Support Contribute to launch planning and execution for new image generation and editing features.
Collaborate with all marketing and GTM functions to define and implement growth plans and campaigns Thought Leadership & Evangelism Stay ahead of generative AI trends and represent Firefly in internal and external forums.
Contribute to defining Adobe's perspective on the evolution of creative workflows improved by AI.