Sr. Product Marketing Manager (Product)

Vesync•Tustin, CA

1d•$165,000•Onsite

About The Position

The Sr. Product Marketing Manager (Product) is a key driver of growth, responsible for uncovering market opportunities, co-creating new product ideas, and optimizing the regional product portfolio. By aligning global strategies with local insights, this role ensures the delivery of high-impact products that resonate with regional consumers. The ideal candidate blends analytical rigor with commercial acumen to drive successful go-to-market execution across diverse channels.

Requirements

5+ years of product management or category management experience, preferably in consumer goods
Demonstrated success in identifying market opportunities and influencing product development
Strong product sense with a proven ability to balance consumer needs with business objectives
Experience working in regional-global organizations
Comfortable and able to lead cross-functional collaboration
Skilled in using data and insights to drive strategic decision making
Ability to create unique positioning and compelling messages for products

Responsibilities

Identify Growth Opportunities through Industry and Market Insights
Analyze market trends, consumer behavior, and competitive landscape to uncover new growth opportunities.
Identify whitespace opportunities in categories, consumer segments, price points, and retail channels.
Lead and collaborate with CI, Sales Channels, Global PM, and Product Marketing to align insights and recommendations.
Co-Develop New Product Concepts Using Regional and Global Insights
Co-own product ideation ensuring concepts are viable, feasible, and desirable.
Define consumer benefits and features by integrating regional insights with technical and supplier capabilities.
Own Regional Product Portfolio: Lifecycle Management & Roadmap
Manage existing product lifecycles from launch to retirement using local insights and performance data with Channels
Owns the regional product roadmap, co-managing all channel-specific versions (e.g., Amazon, Clubs).
Maintain a competitive, healthy portfolio aligned with business growth objectives.
Set Regional MSRP and COGs Targets
Propose MSRP and COGs targets aligned with market dynamics and portfolio strategy.
Collaborate with relevant teams to ensure pricing supports product positioning and consumer expectations.
Support GTM and DR Processes
Provide significant contribution in GTM and Development Decision processes to ensure a strong user experience in product development.
Contribute to cross-functional planning and successful execution of product launches.
Deliver clear and impactful product training to internal teams to ensure alignment and understanding.
Identify white space opportunities, co-develop new product concept and adopted into roadmap
Regional portfolio performance (Marketshare growth, Sales, Margin Contribution, and Productivity by SKU/channel)
Product lifecycle health and regional portfolio market competitiveness and channel alignment
Timeliness and quality of regional product roadmap delivery

Benefits

100% covered Medical/Dental/Vision insurance for employee AND spouse + dependents!
401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
Generous PTO policy + paid holidays
Life Insurance
Voluntary Life Insurance
Disability Insurance
Critical Illness Coverage
Accident Insurance
Healthcare FSA
Dependent Care FSA
Travel Assistance Program
Employee Assistance Program (EAP)
Fully stocked kitchen