Sr. Product Marketing Manager (Product)

Vesync • Tustin, CA

11d • Onsite

About The Position

The Sr. Product Marketing Manager is a senior-level strategist responsible for leading major product lines and aligning category portfolio strategy across markets. This role drives long-term differentiation, directs pricing and messaging strategies, and steers cross-regional portfolio decisions. The Sr. Product Marketing Manager translates deep market and consumer insights into strategic growth plans, innovation pipelines, and product narratives that shape the company’s future direction. Sr. Product Marketing Manager plays a pivotal role in orchestrating product strategy while guiding downstream commercial teams with frameworks and narratives that enable consistent market execution.

Requirements

• Bachelor’s degree in Marketing, Business, or related field
• Up to 8 years in product marketing, product management, category management, or equivalent.
• Demonstrated experience leading portfolio-level strategies and cross-regional alignment.
• Strong analytical, strategic, and financial modeling skills.
• Skilled in turning insights into strategic direction, concepts, and narratives.
• Proven effectiveness influencing senior stakeholders across complex matrix organizations.

Responsibilities

• Lead product portfolio strategy including segmentation, white-space identification, competitive differentiation, and multi-year innovation pathways.
• Shape the strategic vision for priority product lines, ensuring alignment across global and regional markets.
• Direct pricing, positioning, and category strategy frameworks that downstream teams adopt.
• Drive commercial alignment by transforming insights into high-level product value propositions, category stories, and market narratives.
• Provide strategic guardrails for commercial and channel teams, ensuring downstream execution remains consistent with global product strategy.
• Present category growth plans to leadership and influence investment decisions.
• Serve as a senior regional partner in Product Management, Product Innovation, and Brand Marketing ensuring product to market fit, brand alignment, and strategic coherence across teams.
• Facilitate alignment across markets and functions on portfolio priorities, launch sequences, and messaging hierarchy.
• Lead cross-functional workshops, forums, and decision-making processes for category strategy.
• Analyze market segmentation gaps and emerging consumer needs.
• Recommend innovation directions that shape future product lines.
• Present comprehensive category growth plans to leadership and regional stakeholders.
• Lead concept ideation sessions in partnership with PM, PI, Insights, and Brand.
• Validate direction using advanced consumer data, trend modeling, and quantitative testing.
• Oversee the end-to-end concept creation process from early insight to executive alignment.
• Conduct competitive and consumer pricing analysis to inform category-wide pricing strategy.
• Model margin scenarios across product lines and potential innovation pathways.
• Define the overarching portfolio pricing structure and ensure alignment across markets.
• Manage lifecycle priorities and ensure product lines evolve in alignment with strategic objectives.
• Coordinate cross-functional roadmap development across global and regional teams.
• Optimize portfolio mix, identifying redundancies, expansion opportunities, and long-term sequencing.
• Lead positioning strategy workstreams for entire categories or major product lines.
• Validate positioning with key stakeholders including Brand, Sales, Insights, and Regions.
• Approve the final category narratives and messaging frameworks that downstream teams adopt.
• Set the long-term packaging strategy and cost frameworks, ensuring alignment with category differentiation, brand standards, and regulatory requirements.
• Oversee cross-market packaging development, leading reviews to ensure concepts reinforce category narratives, consumer insights, and retail competitiveness.
• Approve final packaging execution for major product lines and guide downstream teams using in-market and competitive performance insights.

Benefits

• 100% covered Medical/Dental/Vision insurance for employee AND spouse + dependents!
• 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
• Free Gym Membership
• Generous PTO policy + paid holidays
• Life Insurance
• Voluntary Life Insurance
• Disability Insurance
• Critical Illness Coverage
• Accident Insurance
• Healthcare FSA
• Dependent Care FSA
• Travel Assistance Program
• Employee Assistance Program (EAP)
• Fully stocked kitchen

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees