Sr. Product Manager

SureFire LLC•Fountain Valley, CA

10d•$130,000 - $160,000•Onsite

About The Position

As a Senior Product Manager, you will lead the strategic vision and execution of product initiatives that drive business growth and customer satisfaction. You will collaborate cross-functionally with engineering, design, marketing, and sales teams to define product roadmaps and deliver innovative solutions that meet market demands. Your role involves deeply understanding customer needs, analyzing competitive landscapes, and leveraging data-driven insights to prioritize features and enhancements. You will be responsible for managing the entire SureFire Illumination product lifecycle from concept through launch and iteration, ensuring alignment with company goals and user experience standards. Ultimately, your leadership will be critical in shaping products that create significant value for both the company and its customers.

Requirements

Problem Solving - Identifies and resolves problems in timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations.
Interpersonal Skills - Focuses on solving conflict, not blaming; Remains open to others' ideas and tries new things.
Written Communication / Oral Communication - Writes clearly and informatively; Edits work for spelling and grammar; Presents numerical data effectively; Able to read and interpret written information; Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.
Teamwork - Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback.
Judgment - Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
Planning/Organizing - Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
Diversity - Demonstrates knowledge of EEO policy; Shows respect and sensitivity for cultural differences; Promotes a harassment-free environment.
Ethics - Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values.
Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Accepts responsibility for own actions; Follows through on commitments.
Safety and Security - Observes safety and security procedures; Determines appropriate action beyond guidelines; Reports potentially unsafe conditions; Uses equipment and materials properly.
Attendance/Punctuality - Is consistently at work and on time; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time.
Dependability - Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals. Completes tasks on time or notifies appropriate person with an alternate plan.
Apply strong business acumen — understanding of company operations, finance, legal considerations, and strategy — to guide sound product decisions.
Ability to convey complex, technical information to a non-technical audience with clarity.
Intermediate understanding of financial and accounting principles
Must have familiarity with and comfort in handling firearms
Excel familiarity and proficiency a must
Must be proficient in MS Office (Excel, Word, PowerPoint, and Outlook).

Nice To Haves

Knowledge of Epicor9 is a plus.

Responsibilities

Lead the product requirements process, gathering input from customers, prospects, partners, Sales, Engineering, and Marketing to define a cohesive, market-driven product plan that can be successfully designed and executed.
Document requirements, use cases, and functional specifications for new and existing products in accordance with Marketing's Product Development Process.
Own the end-to-end product launch process, including schedule management (Microsoft Project), pricing, model numbering, forecasting, warranty information, and other launch deliverables.
Conduct testing of new lighting products, including live-fire and field testing, and communicate results promptly to relevant departments.
Coordinate structured user testing in pre- and post-release stages per established evaluation processes (obtaining product from Engineering, shipping to customers, maintaining active communication throughout evaluation, and reporting results).
Track post-launch performance metrics to assess new product success; partner with Customer Service and Repairs to monitor return trends.
Participate in weekly Engineering and Support meetings, bringing market-driven, data-backed guidance from field sales and customer feedback to support product quality and customer satisfaction.
Partner with Sales and Marketing to develop product messaging, competitive differentiators, and marketing collateral (data sheets, white papers, manuals, presentations).
Deliver product and competitive analyses — including market segmentation and served/addressable market sizing — to inform strategy and sales/marketing positioning.
Deliver technical presentations and product demonstrations at customer briefings, industry conferences, and internal sales meetings, representing the SureFire brand to trade and consumer audiences.
Apply strong business acumen — understanding of company operations, finance, legal considerations, and strategy — to guide sound product decisions.
Maintain good attendance and punctuality.
Maintain a positive and respectful attitude; cooperate with co-workers, management, internal and external customers, as applicable. Report any incidents of harassment to your Supervisor, Manager or Human Resources Manager.
Work safely at all times and report any unsafe conditions or injuries to your Supervisor or Manager immediately.
Other duties, as assigned by the VP of Engineering.