Sr. Product Manager

Baylor Genetics,

About The Position

The Product Management team is accountable for defining customer-centric portfolio direction, establishing data-driven prioritization and investment recommendations, monitoring product performance, and driving alignment with Sales, Market Access, R&D, Operations, Technology, Medical Affairs, Finance, Legal, and Executive Leadership. The Sr. Product Manager will ensure the portfolio is strategically differentiated, financially sustainable, operationally feasible, easy to sell internally, and easy for customers to understand externally.

Requirements

  • Bachelor’s degree in life sciences, genetics, bioinformatics, healthcare, business, or a related field.
  • 10 years of experience in product management in diagnostics, genomics, or related field
  • Experience with lifecycle management of on-market products and commercial product launches
  • Experience leading cross-functional teams or initiatives in a clinical, healthcare, laboratory, or regulated environment.
  • Strong ability to translate clinical, market, customer, and partner insights into practical product requirements, prioritized execution plans, and measurable business outcomes.
  • Excellent communication, stakeholder management, analytical, and problem-solving skills.
  • Equivalent combination of education and experience may be considered.

Nice To Haves

  • Advanced degree such as MS, PhD, MBA, or genetic counseling degree.
  • Experience with whole exome or whole genome sequencing or related technologies
  • Experience with geneticists/genetic counselors, neurologists, and/or developmental pediatricians preferred

Responsibilities

  • Maintain a clear, well-structured product roadmap that serves as the single source of truth for rare disease product direction, execution priorities, and cross-functional alignment.
  • Incorporate structured external inputs from customers, providers, commercial teams, competition, market access, technology trends, clinical landscape, and regulatory environment to identify market opportunities, unmet needs, and portfolio gaps. Synthesize these insights into the product roadmap.
  • Partner closely with Sales, Market Access, R&D, Operations, Technology, Medical Affairs, Finance, Legal, Quality, and Client Services, to align roadmap priorities, execution requirements, resourcing, and stakeholder expectations.
  • Develop data-supported business cases and ROI justification including strategic fit, business impact, feasibility, revenue, profitability, market share, competitive advantage, technical complexity, operational readiness, regulatory considerations, and resource requirements.
  • Own Market Requirements Documents (MRDs), define target segments, value propositions, use cases, product features, workflows, user experience requirements, pricing inputs, and clinical, financial, adoption, operational, and quality success metrics.
  • Monitor performance of on-market products, including volume, revenue, ASP, profitability, adoption, operational performance, quality indicators, and sustainability; proactively identify risks, trends and underperformance and drive corrective action plans with clear owners, timelines, and measurable progress tracking.
  • Manage enhancements, iterations, releases, and lifecycle improvements for existing products; drive continuous improvement based on customer feedback, product performance, market changes, operational needs, reimbursement dynamics, and post-launch results.
  • Support go-to-market readiness by partnering with Sales, Marketing, Client Services, Medical Affairs, Laboratory Operations, Clinical Operations, and other stakeholders on launch planning, training, materials, workflows, messaging, sales enablement, and commercial execution.
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