Sr. Product Manager

Generac•Waukesha, WI

1d•Onsite

About The Position

We are Generac, a leading energy technology company committed to powering a smarter world. Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries. Generac Home is hiring for a Sr. Product Manager with a strong background in accessories or after-market products. In this newly created role within the Home Standby Generator market, you will be responsible for the entire lifecycle of an accessory portfolio, from initial market opportunity sizing to product sunset. Role will be located on site in Waukesha WI. Responsibilities: Own the Accessories & Aftermarket Products category for Home Standby generators under the newly restructured organization. Lead SKU rationalization across a large portfolio (100+ SKUs), including decisions to retain, discontinue, refresh, or reposition products. Define and execute category strategy to drive profitable growth, pricing optimization, and market competitiveness. Partner closely with Strategic Sourcing to evaluate third‑party suppliers, consolidate vendors, and improve economies of scale. Conduct competitive market scans to identify gaps and opportunities for new accessory and aftermarket offerings. Act as the clear owner of the category with limited need for day‑to‑day oversight. Phase 1: Clean‑up and rationalization of existing accessories and aftermarket SKUs (portfolio optimization). Phase 2: Growth and expansion of the category through new accessory development, sourcing strategies, and gap analysis versus competitors. Establishing a long‑term prioritization-based category roadmap with finite resources. Potential future team build‑out under this role as the category scales.

Requirements

Bachelor’s Degree, and equivalent experience in Business, Engineering, or related field.
5+ years of product management experience, specifically in consumer product development
Minimum 3 years of experience managing a portfolio of high-volume SKU’s
Proven track record of managing products at all stages from concept through commercialization
Proficiency in product strategy development and execution.
Excellent stakeholder communication and management skills.
Strong technical acumen and problem-solving abilities.
Self-starter that focuses on managing larger scopes of work within a product portfolio while leveraging customer and market insights to influence tactical decisions
Experience with data-driven decision-making and analytics.
Familiarity with customer-focused product development methodologies.

Responsibilities

Own the Accessories & Aftermarket Products category for Home Standby generators under the newly restructured organization.
Lead SKU rationalization across a large portfolio (100+ SKUs), including decisions to retain, discontinue, refresh, or reposition products.
Define and execute category strategy to drive profitable growth, pricing optimization, and market competitiveness.
Partner closely with Strategic Sourcing to evaluate third‑party suppliers, consolidate vendors, and improve economies of scale.
Conduct competitive market scans to identify gaps and opportunities for new accessory and aftermarket offerings.
Act as the clear owner of the category with limited need for day‑to‑day oversight.
Phase 1: Clean‑up and rationalization of existing accessories and aftermarket SKUs (portfolio optimization).
Phase 2: Growth and expansion of the category through new accessory development, sourcing strategies, and gap analysis versus competitors.
Establishing a long‑term prioritization-based category roadmap with finite resources.
Potential future team build‑out under this role as the category scales.