Sr Product Manager - Roundel Emerging Ad Experiences

Target • Minneapolis, MN

2d • Hybrid

About The Position

Roundel, Target’s publishing division, offers the world’s leading advertisers' industry leading digital advertising solutions. We design and deliver impactful marketing for brands and their agencies resulting in engagement and incremental sales that can be measured online and in-store all in premium, brand-safe environment. Product Teams at Target are accountable for the delivery of business outcomes enabled through technology and analytic products that are easy to use, easily maintained and highly reliable. Product teams have one shared backlog that is inclusive of all product, technology, discovery and design work. As a Senior Product Manager – Owned & Operated (O&O) Emerging Ad Supply & Experiences, you will be responsible for identifying, defining, and incubating the next generation of advertising supply and experiences across Target-owned digital and physical properties. You will partner across Target and Roundel to understand how guest experiences are evolving, identify new advertising and monetization opportunities, and lead ambiguous, 0-to-1 opportunities from discovery through validation and MVP. You will develop product strategy, guest and advertiser value propositions, business cases, experience principles, measurement approaches, and success criteria to determine whether opportunities should scale. Initial areas of focus may include evolving Target’s In-Store media capabilities and defining Roundel’s approach to advertising within emerging experiences such as agentic commerce, while continuing to evaluate other new physical and digital experiences for future monetization. You will work across product, technology, design, analytics, measurement, operations, and Go-to-Market teams to bring new concepts to life and transition proven capabilities into the appropriate long-term product portfolio. As a Senior Product Manager, you will work in the product model and will partner to develop a comprehensive product strategy, related roadmap, and set key business objectives (OKRs) for your respective product. You will need to leverage the knowledge of your product, as well as customer feedback and establish other relevant data points to assess value, develop business cases, and prioritize the direction and desired outcomes for your product. You will lead a product and work in unison with engineers, UX designers, data scientists and business partners to deliver a product. You will be the “voice of the product” to key stakeholders to ensure that their needs are met, and that the product team is getting the direction and support that it needs to be successful. You will develop and actively understand the market, maintain a product roadmap and backlog outlining the customer themes, epics, and stories while prioritizing the backlog to focus on the highest impact work for your team and stakeholders. You will encourage the open exchange of information and viewpoints, as well as inspire others to achieve challenging goals and high standards of performance while committing to the organization's direction. You will foster a sense of urgency to achieve goals and leverage resources to overcome unexpected obstacles, and partner with product teams across the organization to help them achieve their goals while pursuing and completing yours. Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

Requirements

• Four-year degree or equivalent experience
• 6+ years of product management experience building customer-facing digital products, ideally within ecommerce, marketplaces, media, advertising, or other platform businesses
• Demonstrated ownership of ambiguous or 0-to-1 products, capabilities, or customer experiences
• Strong product strategy and discovery skills, with experience taking ideas from problem definition through MVP, experimentation, launch, and scale
• Demonstrated ability to identify new customer and business opportunities, develop product and monetization hypotheses, and translate them into prioritized roadmaps
• Strong analytical and commercial judgment, including experience sizing opportunities, developing business cases, defining success metrics, and using data to drive decisions
• Demonstrated ability to influence and drive outcomes across highly matrixed product, technology, design, data, operations, and business teams
• Ability to navigate ambiguity, synthesize multiple inputs, make thoughtful tradeoffs, and communicate clear recommendations to both working teams and senior leaders
• Experience partnering with research and design teams to understand customer needs and validate new concepts before significant investment

Nice To Haves

• Experience in retail media, advertising, ecommerce monetization, omnichannel experiences, AI/conversational experiences, or marketplace products is a plus

Responsibilities

• Identifying, defining, and incubating the next generation of advertising supply and experiences across Target-owned digital and physical properties.
• Partnering across Target and Roundel to understand how guest experiences are evolving.
• Identifying new advertising and monetization opportunities.
• Leading ambiguous, 0-to-1 opportunities from discovery through validation and MVP.
• Developing product strategy, guest and advertiser value propositions, business cases, experience principles, measurement approaches, and success criteria.
• Evolving Target’s In-Store media capabilities and defining Roundel’s approach to advertising within emerging experiences such as agentic commerce.
• Evaluating other new physical and digital experiences for future monetization.
• Working across product, technology, design, analytics, measurement, operations, and Go-to-Market teams to bring new concepts to life and transition proven capabilities into the appropriate long-term product portfolio.
• Developing a comprehensive product strategy, related roadmap, and setting key business objectives (OKRs).
• Leveraging product knowledge, customer feedback, and data points to assess value, develop business cases, and prioritize direction and desired outcomes.
• Leading a product and working in unison with engineers, UX designers, data scientists and business partners to deliver a product.
• Being the “voice of the product” to key stakeholders.
• Developing and understanding the market.
• Maintaining a product roadmap and backlog outlining customer themes, epics, and stories.
• Prioritizing the backlog to focus on the highest impact work for the team and stakeholders.
• Encouraging the open exchange of information and viewpoints.
• Inspiring others to achieve challenging goals and high standards of performance.
• Fostering a sense of urgency to achieve goals and leveraging resources to overcome unexpected obstacles.
• Partnering with product teams across the organization to help them achieve their goals while pursuing and completing yours.

Benefits

• Comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more
• 401(k)
• Employee discount
• Short term disability
• Long term disability
• Paid sick leave
• Paid national holidays
• Paid vacation

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree