Sr Product Manager - Roundel Emerging Ad Experiences

Target • Minneapolis, MN

17h • $115,000 - $206,000 • Hybrid

About The Position

The Senior Product Manager – Owned & Operated (O&O) Emerging Ad Supply & Experiences will be responsible for identifying, defining, and incubating the next generation of advertising supply and experiences across Target-owned digital and physical properties. This role involves partnering across Target and Roundel to understand evolving guest experiences, identify new advertising and monetization opportunities, and lead ambiguous, 0-to-1 opportunities from discovery through validation and MVP. The product manager will develop product strategy, guest and advertiser value propositions, business cases, experience principles, measurement approaches, and success criteria to determine whether opportunities should scale. Initial areas of focus may include evolving Target’s In-Store media capabilities and defining Roundel’s approach to advertising within emerging experiences such as agentic commerce, while continuing to evaluate other new physical and digital experiences for future monetization. The role requires working across product, technology, design, analytics, measurement, operations, and Go-to-Market teams to bring new concepts to life and transition proven capabilities into the appropriate long-term product portfolio. As a Senior Product Manager, the individual will work in the product model, developing a comprehensive product strategy, related roadmap, and setting key business objectives (OKRs). This involves leveraging product knowledge, customer feedback, and other data points to assess value, develop business cases, and prioritize the direction and desired outcomes for the product. The role includes leading a product team in unison with engineers, UX designers, data scientists, and business partners. The Senior Product Manager will act as the "voice of the product" to key stakeholders, ensuring their needs are met and the product team has the necessary direction and support. This includes developing and understanding the market, maintaining a product roadmap and backlog, and prioritizing the backlog for the highest impact work. The role also involves encouraging open exchange of information, inspiring others to achieve challenging goals, fostering a sense of urgency, leveraging resources to overcome obstacles, and partnering with other product teams across the organization.

Requirements

• Four-year degree or equivalent experience
• 6+ years of product management experience building customer-facing digital products, ideally within ecommerce, marketplaces, media, advertising, or other platform businesses
• Demonstrated ownership of ambiguous or 0-to-1 products, capabilities, or customer experiences
• Strong product strategy and discovery skills, with experience taking ideas from problem definition through MVP, experimentation, launch, and scale
• Demonstrated ability to identify new customer and business opportunities, develop product and monetization hypotheses, and translate them into prioritized roadmaps
• Strong analytical and commercial judgment, including experience sizing opportunities, developing business cases, defining success metrics, and using data to drive decisions
• Demonstrated ability to influence and drive outcomes across highly matrixed product, technology, design, data, operations, and business teams
• Ability to navigate ambiguity, synthesize multiple inputs, make thoughtful tradeoffs, and communicate clear recommendations to both working teams and senior leaders
• Experience partnering with research and design teams to understand customer needs and validate new concepts before significant investment

Nice To Haves

• Experience in retail media, advertising, ecommerce monetization, omnichannel experiences, AI/conversational experiences, or marketplace products is a plus

Responsibilities

• Identifying, defining, and incubating the next generation of advertising supply and experiences across Target-owned digital and physical properties.
• Partnering across Target and Roundel to understand how guest experiences are evolving.
• Identifying new advertising and monetization opportunities.
• Leading ambiguous, 0-to-1 opportunities from discovery through validation and MVP.
• Developing product strategy, guest and advertiser value propositions, business cases, experience principles, measurement approaches, and success criteria.
• Developing a comprehensive product strategy, related roadmap, and setting key business objectives (OKRs).
• Leveraging product knowledge, customer feedback, and other data points to assess value, develop business cases, and prioritize the direction and desired outcomes for the product.
• Leading a product and working in unison with engineers, UX designers, data scientists and business partners to deliver a product.
• Acting as the "voice of the product" to key stakeholders to ensure that their needs are met, and that the product team is getting the direction and support that it needs to be successful.
• Developing and actively understanding the market.
• Maintaining a product roadmap and backlog outlining the customer themes, epics, and stories.
• Prioritizing the backlog to focus on the highest impact work for the team and stakeholders.
• Encouraging the open exchange of information and viewpoints.
• Inspiring others to achieve challenging goals and high standards of performance while committing to the organization's direction.
• Fostering a sense of urgency to achieve goals and leveraging resources to overcome unexpected obstacles.
• Partnering with product teams across the organization to help them achieve their goals while pursuing and completing yours.

Benefits

• Comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more
• 401(k)
• Employee discount
• Short term disability
• Long term disability
• Paid sick leave
• Paid national holidays
• Paid vacation

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree