Sr. Product Manager, Omni-Channel

Masco•Vista, CA

3d•Hybrid

About The Position

At Watkins Wellness, products are built with intentional design, clear strategy, and long‑term performance in mind. As a Sr. Product Manager, Omni‑Channel, you will own the strategy, roadmap, and full lifecycle for a portfolio of omni‑channel products, guiding them from early concept through launch, optimization, and end‑of‑life decisions. In this role, you will define what is built, why it is built, and how it succeeds in the market. You will use customer insight, competitive intelligence, and data analysis to identify growth opportunities, develop strong business cases, and prioritize initiatives that align with commercial and business goals. This role is central to how product management operates as its own strategic function. You will work closely with engineering, manufacturing, sales, marketing, finance, and operations to align technical feasibility, quality, cost, and margin with clear product direction. Your ability to translate detailed, technical inputs into focused product strategy and actionable plans will directly influence the product portfolio and market success.

Requirements

Bachelor’s degree in Business Administration or a related field
6–7+ years of Product Management experience, ideally with durable consumer goods or omni‑channel portfolios
Proven experience owning product strategy, roadmaps, and lifecycle management
Deep experience translating product opportunities into data‑driven investment rationales, including cost modeling, pricing, margin, and demand forecasting.
Demonstrated ability to conduct Voice of Customer (VoC) and analyze market trends, customer insights, and competitive landscapes
Highly analytical with advanced Excel skills and comfort working with large datasets
ERP system experience required
Experience working within structured NPI and stage‑gate processes
Ability to collaborate effectively with engineering, manufacturing, sales, marketing, finance, and operations
Clear, confident communicator with strong writing skills and skilled at influencing across functions
Comfortable translating technical concepts into customer‑focused and sales‑ready messaging

Nice To Haves

familiarity with Navision or SAP preferred

Responsibilities

Drive the strategy, priorities, and roadmap for a defined omni‑channel product portfolio, while monitoring market performance, financial results, and lifecycle outcomes.
Identify and prioritize high‑value product opportunities by blending customer insight, commercial input, competitive intelligence, and industry trends into focused product direction.
Develop clear, data‑driven cases that define product specifications, cost targets, pricing and margin expectations, unit volumes, and feasibility to support confident investment decisions.
Translate technical, manufacturing, and analytical inputs into concise product requirements and clear direction that aligns engineering, marketing, sales, and operations.
Anticipate shifts in customer needs, channel dynamics, and adjacent categories, shaping product concepts that position us to win ahead of the market.
Guide assigned products through ideation, development, launch, optimization, and end‑of‑life decisions, including repositioning, value engineering, or discontinuation when needed.
Drive alignment and execution across engineering, manufacturing, quality, and commercial teams to deliver new products or product extensions, keeping teams focused on commitments and timelines.
Partner closely with engineering and manufacturing to ensure product strategies reflect real‑world constraints, quality expectations, and production realities.
Monitor sales, cost, margin, and quality performance, using advanced Excel and analytics to guide pricing, portfolio optimization, and investment trade‑offs.
Make informed recommendations on which products to double down on, which to improve, and which to sunset to keep the portfolio focused and competitive.