Sr. Product Manager (Food)

Cesna Recruitment • Buena Park, CA

5d

About The Position

The Sr. Product Manager (Food) will be responsible for developing and maintaining a strategic 3-year plan to support product/category growth and profitability targets through innovation and maintenance of new and conversion products. This role involves managing products by closely monitoring sales volumes, market share trends, and competitive activities, leveraging consumer and product knowledge. The position requires setting and managing P&L targets by categories and channels, leading the new product development (NPD) and import process from conception to execution, and ensuring cross-functional collaboration for product strategy. The role also includes conducting product-specific analyses, managing the product lifecycle, developing marketing plans, executing marketing projects, managing external vendors, conducting market research, and developing marketing/sales collaterals. The Sr. Product Manager will also develop and manage the annual marketing budget.

Requirements

• Bachelor’s Degree required, preferably in Marketing, Advertising or Business Administration.
• 8+ years of relevant work experience in brand or product innovation marketing (CPG experience required) preferably in food industry.
• 8+ years of B2C or B2B experience and basic P&L knowledge.
• Strong proficiency in MS Office, particularly Excel and PowerPoint, including experience with IRI, Nielsen, and Spins.
• Excellent verbal, written communication skills and presentation skills.
• Ability to accomplish tasks in a timely manner and meet deadlines.
• Ability to travel.

Nice To Haves

• MBA is a plus.
• Passion for food is a must!
• Bilingual in Korean preferred.

Responsibilities

• Develop and maintain a strategic 3-year plan to support product/category growth and profitability targets by innovating and maintaining new and conversion products.
• Manage products by closely monitoring and analyzing sales volumes, market share trends and competitive activities and based on consumer and product knowledge and insight.
• Set and manage P&L targets by categories and channels.
• Lead the development process of new products (NPD) and imports from HQ from conception through execution, including pricing, positioning, regulatory labeling, and packaging.
• Work collaboratively with cross-functional depts, including SCM, Operations, R&D, to ensure the infrastructure is enabled to support the development process and overall product/category strategy.
• Conduct product-specific analyses and recommend new products and features to fill product pipeline and meet company’s strategy and goals.
• Manage product lifecycle including product improvements and SKU rationalization.
• Develop new product marketing plan and develop strategies to communicate with consumers.
• Execute marketing projects including packaging development, ad development, digital marketing, and social media programs by working with cross functional teams and outside agencies.
• Assist in management of external vendors and partners as appropriate (e.g., advertising, PR, market research agencies, etc.).
• Determine the consumer research and data needed and conduct marketing research; track market and competitive trends to remain abreast of category developments.
• Develop and direct marketing/sales collaterals such as sell sheet, brochure.
• Develop annual marketing budget and deliver all marketing activities within the budget.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior