Sr. Product Manager, Customer Data Platforms

NBCUniversal•New York, NY

17h•$150,000 - $190,000•Hybrid

About The Position

NBCUniversal’s Media Group is seeking a Senior Product Manager to own the Customer Data Platform (CDP) product domain within the Customer Experience Platform (CXP) MarTech team. This individual-contributor role is responsible for the CDP as a shared global platform: the identity and audience data layer serving Peacock, SkyShowtime, and NOW. The Senior Product Manager is the primary intake point for CDP requirements from MarTech local teams across all three propositions, owns and prioritizes the backlog, and drives delivery in partnership with Engineering and Decision Science. Solutions should be designed globally and scale across applications rather than being built for a single product. The role serves Peacock, SkyShowtime, and NOW MarTech and Marketing teams by gathering and translating needs into platform requirements, balancing priorities against platform impact and engineering capacity, and maintaining visible, current documentation and roadmap status. It partners with Decision Science and Engineering on instrumentation requirements, event schemas, platform events, data capture, pipelines, attributes, and feed delivery. The role also coordinates delivery milestones, testing, and QA sign-off between marketing stakeholders and technical teams. This position currently follows a hybrid schedule requiring work from the office at least four days per week. The position is eligible for company-sponsored benefits. The stated salary range is $150,000–$190,000, with bonus and long-term incentive eligibility.

Requirements

5–8+ years of product management experience, including at least 3 years in a CDP, data platform, or MarTech infrastructure environment in a requirements, product, or delivery coordination capacity.
Working knowledge of one or more enterprise CDPs, such as mParticle, Segment, Adobe CJA, or Tealium, sufficient to translate business needs into platform requirements and engage with technical teams.
Strong understanding of platform event schemas, identity resolution, audience segmentation, and data feed architecture.
Proven ability to partner with engineering on instrumentation requirements and with data engineering teams on pipeline and attribute delivery.
Experience with Agile/SCRUM software development environments.
Bachelor of Science or Bachelor of Arts degree required.
Must have the legal right to work in the United States.
Ability to intake, synthesize, and prioritize requirements from multiple marketing stakeholders across competing products and timelines.
Platform-first mindset, with the ability to design global, scalable solutions across multiple products.
Empathy for marketing and growth teams and curiosity to uncover the underlying need behind requests.
Business judgment to balance short-term delivery needs with long-term platform health and scalability.
Comfort operating in a matrixed environment and building alignment across engineering, data, and marketing stakeholders at varying seniority levels.
Technical curiosity and fluency to engage meaningfully with engineering and data engineering teams without directly owning the platform.
Flexibility to adapt to shifting priorities in a global, multi-product organization.
Self-motivation to manage multiple workstreams simultaneously under tight schedules.
Positive, collaborative, and energetic approach in a fast-moving streaming environment.

Nice To Haves

Familiarity with downstream activation tools such as Braze, Branch, or Adtech.
Familiarity with data warehouse environments such as Snowflake.
Streaming, subscription, or B2C consumer product background preferred.
Technical or data-adjacent background is a plus.

Responsibilities

Serve as the primary point of contact for Peacock, SkyShowtime, and NOW MarTech and Marketing teams for incoming CDP requests.
Proactively identify data quality and data collection opportunities to support customer lifecycle and marketing operations.
Translate stakeholder needs into well-structured platform requirements, ensuring solutions work globally across all three products.
Manage and prioritize the CDP backlog, balancing urgency, platform impact, and engineering capacity.
Keep documentation and roadmap status visible and current across partners.
Partner with Decision Science and Engineering to define business requirements for platform instrumentation, including event schemas, platform events, and data capture, aligning work with global standards and business needs.
Partner with Decision Science on pipeline requirements, new attribute builds, and feed delivery to ensure data flows correctly into downstream systems.
Coordinate delivery milestones, testing, and QA sign-off between marketing stakeholders and technical teams.