Sr Principal Technical Product Manager

Hasbro•Boston, MA

35d

About The Position

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come. We're looking for a Principal, Technical Product Manager to lead and transform Hasbro's digital content and product information technology portfolio. This is an influential, hands-on role that brings together portfolio management, technology rationalization, and platform modernization — and we'd love for you to make it your own. You'll inherit a portfolio of enterprise platforms spanning Digital Asset Management, Product Information Management, content syndication, 3D/packaging tools, and robotic process automation. Together, we'll make these platforms simpler, more capable, and more efficient. You'll collaborate at the intersection of creative, commercial, and technology teams, partnering with Brand, Marketing, Licensing, and Retail to ensure the platforms our teams depend on every day are reliable and ready for AI-native ways of working. Success here means reducing vendor sprawl, landing critical platform migrations, replacing manual content operations with intelligent automation, and delivering measurable savings — all while improving the experience for thousands of users worldwide. If you're motivated by tackling a complex environment and making it clear and sophisticated, this is an opportunity to reshape how Hasbro builds and delivers content. We think that's exciting!

Requirements

Experience leading enterprise content, DAM/PIM, or digital supply chain platforms in a challenging, multi-brand environment — you've navigated the uncertainty and brought clarity.
Hands-on experience with platform migrations, vendor rationalization, and technology portfolio management — you've inherited something sprawling and made it work better for everyone.
Understanding of AI-enabled automation, agentic architectures, and how intelligent workflows can replace traditional RPA and manual processes.
Strong vendor leadership skills — you've led multi-year contract negotiations and know when to push, when to collaborate, and when to walk away.
Comfort working across creative, commercial, and technical teams — you connect with different audiences and translate between them fluently.
A product mentality — you think about platforms as products that serve real people, not just IT systems to be maintained.
Experience developing and growing teams through transformation, not just steady-state operations.

Responsibilities

Assess the full digital content technology portfolio to identify redundancy, underutilization, and consolidation opportunity.
Lead vendor negotiations, contract renewals, and sunset decisions.
Guide a major enterprise platform implementation that modernizes how product information flows across our brands and channels.
Drive the OpenText DAM evolution strategy, identifying what can be absorbed by adjacent platforms and where a modern content lake approach contributes.
Rationalize the 3D and packaging toolchain across six vendors into a leaner, more supportable stack.
Identify high-impact use cases where content operations, data transformation, and reporting can be handled by intelligent automation.
Partner with the Commercial Technology team to connect content platform capabilities with planning and forecasting workflows.
Improve the reliability and speed of content syndication to retail partners worldwide.
Strengthen the connection between Brand, Licensing, and Commercial teams through better-integrated content platforms.
Support faster creative-to-shelf cycles by removing friction from digital asset workflows.
Lead a collaborative team of approximately 16 across content operations and applications development.
Work closely across Technology, Data, and Infrastructure teams to ensure platform decisions align with enterprise architecture direction.
Support change adoption through open communication, partnership, and measurable outcomes.