Sr Principal Creator Content Specialist

Medtronic • Minneapolis, MN

11d • Onsite

About The Position

This role serves as the senior in-house creator content authority on our Corporate Content & Creative team. Accountable for translating narrative direction into high impact, audience first content execution at enterprise scale. This role blends hands on creation, in-house creator presence, and capability building to elevate the quality, speed, and consistency of creator-style digital content across owned and emerging channels (with social as a primary focus today). Operating at a Sr. Principal level, this experienced individual sets standards, models modern creation practices, and builds lasting systems — ensuring Medtronic remains adaptive as platforms, formats, and technologies continue to evolve. This is an onsite opportunity at our Operational Headquarters (OHQ) in Minneapolis, MN.

Requirements

• Requires a Bachelor’s degree and minimum of 10 years of experience in content creation, media, journalism and/or brand storytelling, or advanced degree with a minimum of 8 years of relevant experience.
• Proven experience creating high-performing, audience-first content (especially short-form video) for consumer platforms (e.g., social media, blogs)
• Comfortable and credible on camera, with experience hosting, interviewing, or narrating content
• Strong storytelling skills with the ability to simplify complex topics — ideally in healthcare, science, or technology

Nice To Haves

• Experience in healthcare, medtech, or regulated industries (with an understanding of compliance considerations).
• Sales experience a bonus.
• Background collaborating with subject matter experts (e.g., clinicians, researchers) to bring credibility into storytelling
• Basic analytics skills (ability to interpret performance and optimize content accordingly)
• Experience coaching or enabling others to create effective content
• Hands-on production skills (scripting, filming, editing) with a bias for speed and quality
• Familiarity with AI tools for content creation (e.g., scripting, editing, versioning) and a thoughtful approach to using them responsibly
• Ability to work cross-functionally and translate business priorities into compelling, audience-relevant content

Responsibilities

• Create audience-first, consumer-grade content for corporate channels: Develop and produce compelling, creator-style digital content (especially short-form video) that translates complex health and technology topics into clear, relatable, and engaging stories.
• Translate storytelling strategy into standout content: Turn enterprise priorities and storytelling themes into culturally relevant, creator-native content that drives engagement and strengthens brand perception and trust.
• Serve as an on-camera voice and storyteller: Confidently host, interview, and narrate content with authenticity and credibility, helping humanize the brand and build trust with patients, caregivers, and consumers.
• Own end-to-end content creation: Concept, script, film, and edit high-impact content with speed and quality — bringing a strong point of view on what resonates across platforms and formats.
• Leverage AI to scale modern content creation: Use AI tools to accelerate ideation, production, and content adaptation while maintaining strong editorial judgment, accuracy, and brand integrity.
• Enable and elevate digital content creation capability across the organization: Partner with internal teams and subject matter experts to model best practices, coach on creator-style digital content, and expand the company’s ability to produce effective, audience-first storytelling.

Benefits

• Health, Dental and vision insurance
• Health Savings Account
• Healthcare Flexible Spending Account
• Life insurance
• Long-term disability leave
• Dependent daycare spending account
• Tuition assistance/reimbursement
• Simple Steps (global well-being program)
• Incentive plans
• 401(k) plan plus employer contribution and match
• Short-term disability
• Paid time off
• Paid holidays
• Employee Stock Purchase Plan
• Employee Assistance Program
• Non-qualified Retirement Plan Supplement (subject to IRS earning minimums)
• Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums)

What This Job Offers

• Job Type: Full-time
• Career Level: Principal