WellMed Growth Associate | Dallas-Fort Worth Market

UnitedHealth Group•Fort Worth, TX

3d•$72,800 - $130,000•Hybrid

About The Position

The Sr. Physician Marketing Consultant (Sr PMC) is responsible for the development and directing the execution of a strategic plan that supports the growth goals of the organization. The primary focus of this position is to develop and execute marketing strategies to growth and retention. The position is also responsible for providing assistance with special projects and educational efforts as directed by management. This position is accountable for market membership goals for growth, retention and improved brand awareness. This position follows a hybrid work schedule and is based out of our Irving, TX office. The role also requires frequent travel throughout the Dallas-Fort Worth market to support provider engagement, community outreach, events and other growth initiatives.

Requirements

5+ years of marketing project management, communications and/or marketing campaign development, and event planning experience, with 3+ years in the healthcare industry
Experience with CMS guidelines and/or experience in a health care related field
Intermediate proficiency in Microsoft Excel, PowerPoint, and Word, and internet research
Current, valid driver’s license and reliable transportation
Ability and willingness to travel as determined by business need, up to 75%25 locally
Live in DFW area

Nice To Haves

Understanding of marketing and broker channels
Proficiency in Salesforce
Proficiency in Access
Proven ability to multi-task and prioritize work
Bilingual (English/Spanish) fluency

Responsibilities

Mentor/develop assigned team members; develop an agenda and conduct weekly/bi- weekly training sessions as appropriate, evaluate progress thru ride alongs and observation
Schedule periodic review with the assigned MPSs to recognize performance and assess challenges
Analyzes market intelligence and identifies local market opportunities to develop targeted marketing strategies and innovate new solutions
Represent the department in marketing and physician meetings
Collaborates with the Physician Marketing Liaison, market leadership to create an action plan for territory activities and community outreach. Designs, creates and executes marketing activities to support growth and retention goals. Reviews marketing activities with appropriate Marketing Manager, market leadership and obtains approval
Monitors lead/enrollment tracking system
Maintains strategic plans/event plans/action plans and keep up to date
Provides support to the clinics for events, training, and collaterals and other duties to be assigned
Maintains a professional relationship with community contacts/agencies, healthcare delivery system administration, physicians and other staff as well as local contracted health plan staff
Oversees all necessary reports and deliverables as requested by leadership according to established deadlines
Participates actively in staff and operational development meetings and training sessions
Develops, implements and manages the execution of provider growth marketing strategies based on requests from market leadership regarding all communications objectives. Effectively creates databases and manages assigned budgets with productive ROI results
Collaborates with outside vendors as needed to fulfill program initiatives
Ensures alignment between brand-building, positioning and direct-response objectives
Manages promotional campaigns through various media organizations to ensure the proper message is presented
Supports the development of marketing and advertising schedules, maintains and meets deadlines and budgetary requirements
Liaises with corporate and market representatives on marketing collaterals needed for special events, advertisement initiatives and other requests submitted by senior leadership
Performs all other related duties as assigned