Sr. Performance Marketing Manager
About The Position
The Sr. Performance Marketing Manager will support data-driven digital marketing initiatives to drive customer acquisition, engagement, and revenue growth. This role requires a strategic thinker with breadth of expertise across paid media channels, campaign optimization, and performance analytics. The ideal candidate will manage marketing budgets, support cross-functional initiatives, and mentor junior team members while delivering measurable ROI across all digital marketing channels. They will partner closely with their immediate team and the broader marketing team including paid media, content, social, lifecycle communications, product and operations. This role will report to the Marketing Director.
Requirements
- Significant capacity and highly self-driven
- Naturally curious with an aptitude for learning
- Creative problem-solving abilities with a test-and-learn mindset
- Strong verbal and written communicator and ability to build trusting relationships with senior leadership
- Knowledge of digital advertising platforms including Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and programmatic display platforms
- Proficiency in web analytics tools (Adobe Analytics) and marketing attribution
- Understanding of performance marketing metrics including CPA, CAC, LTV, ROAS, and conversion rate optimization
- Ability to analyze datasets, identify trends, and translate insights into actionable strategies
- Rigor against tracking marketing results and ability to act based on outcomes
- Ability to manage multiple campaigns simultaneously and meet deadlines
- Strategic thinking with strong business acumen and ability to align marketing initiatives with company objectives
- Knowledge of marketing automation platforms and CRM systems
- Bachelor's degree in Marketing, Business, Analytics, or related field
- 6-8 years of experience in performance marketing, digital marketing, or growth marketing roles
- Proven track record of scaling customer acquisition programs and achieving ROI targets
Nice To Haves
- Experience working in large-scale, technology-enabled healthcare services businesses
- Experience in high-growth startups or fast-paced e-commerce environments
- Understanding of SQL and ability to work with marketing data warehouses is a plus
Responsibilities
- Creates comprehensive annual strategic marketing plans for one business unit
- Collaborate with channel partners to develop strategies and support execution of integrated campaigns across paid search, paid social, display, and other digital channels to achieve acquisition and revenue targets
- Manage monthly marketing budget, ensuring optimal allocation and ROI across all channels and campaigns
- Collaborate with marketing analytics teams to maintain attribution models, develop reporting dashboards, and derive actionable insights from data
- Partner with creative, product, and engineering teams to optimize landing pages, develop creative, A/B test, and enhance conversion funnels
- Identify and test new marketing channels, technologies, and tactics to expand customer acquisition
- Conduct competitive analysis and market research to identify opportunities and inform strategic decisions
- Mentor and develop other marketing team members, providing guidance on best practices and campaign optimization
- Present performance reports and strategic recommendations to leadership and key stakeholders
- Stay current on industry trends and emerging digital marketing technologies
- Partner with sales teams to understand needs and develop support tools/processes to increase sales productivity and effectiveness
Benefits
- 401(k) retirement plan with company match
- Traditional healthcare benefits such as medical and dental coverage, and some unique benefits like onsite health centers, corporate wellness programs, and free behavioral health appointments.
- Flexible work schedules - including work-from-home options available
- Recognition programs with rewards including trips, cash, and paid time off
- Family-friendly benefits including paid parental leave, fertility coverage, adoption assistance, and marriage counseling
- Tailored training resources including free LinkedIn learning courses
- Volunteer time off and employee-driven matching grants
- Tuition reimbursement programs
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Industry
Administrative and Support Services
Number of Employees
1,001-5,000 employees
