Performance Marketing Manager

Quilt•Redwood City, CA

6d•$140,000 - $180,000•Remote

About The Position

Quilt is the smartest way to heat and cool your home. As a two-zone ductless heat pump with a SEER2 rating of 25 and HSPF2 of 12, Quilt sets a new efficiency standard for residential climate control. Designed by industry veterans from Google, Apple, and Nest, and backed by top climate investors, Quilt combines cutting-edge performance with elegant, architectural design that integrates seamlessly into the home. Our mission is to move humanity off fossil fuels in the home. We're not just another climate tech company — we're building products people actually want in every room of their house. Check out @meetquilt to see what we're creating. This is performance marketing with purpose. You'll drive two interconnected audiences that are both critical to accelerating home electrification: homeowners who want beautiful, efficient climate control, and HVAC installation partners who are essential to bringing Quilt into homes across North America. Our in-house creative team and creator partners produce content that makes people stop scrolling — modern homes, thoughtful design, real stories of comfort and efficiency. Your job is to put rocket fuel behind what's already resonating, and you’ll have the trust and ownership to make a real impact. You'll primarily focus on digital performance channels, but you're also the type of marketer who’s ready to jump in where it moves the needle — whether that’s supporting OOH pilots, direct mail tests, or in-market events that drive demand and education.

Requirements

Experienced growth marketer with 5+ years driving performance across search, paid social, and ideally CTV. You've managed six-figure budgets and know how to scale efficiently
Dual audience fluent — you’ve done both B2C and B2B acquisition and can context-switch between them
Creative collaborator who can brief designers and work with creators, not just optimize existing ads
Builder mindset — you've set up tracking, built dashboards, and established processes in fast-moving environments
Mission-driven — you want your growth skills to accelerate the energy transition, not just another tech unicorn

Nice To Haves

Bonus points if you've driven growth for considered, higher-ticket purchases with multi-step funnels and longer decision cycles — home improvement, HVAC, energy, automotive, or other categories where trust, education, and timing matter

Responsibilities

Drive homeowner demand across North America
Scale paid campaigns across CTV, paid social, and search that generate qualified leads for our growing partner network
Test, optimize, and scale what's working — you'll have the budget and creative assets to move fast
Launch innovative campaigns like our partner referral program, designed to create pull-through demand that brings HVAC businesses into the Quilt ecosystem
Support adjacent channels (OOH, mailers, events) when they help accelerate the homeowner funnel or unlock new learnings
Build our partner acquisition engine
Attract HVAC installation businesses — the skilled professionals who bring Quilt into homes — through targeted B2B campaigns on paid channels
Develop messaging and creative that speaks to why forward-thinking installers want to offer Quilt to their customers
Work closely with our partnerships team to understand what drives partner decisions and translate that into performance campaigns
Own the strategy and the results
Manage significant paid media investment with full autonomy to allocate across channels based on performance
Build the reporting infrastructure to show what's working (and what's not) across both audiences
Collaborate with Creative on briefs, with Sales on lead quality, and with leadership on strategic bets