Performance Marketing Manager

Jack Link's Protein Snacks • Minneapolis, MN

3d

About The Position

The Performance Marketing Manager is responsible for hands-on management of paid media and search campaigns that drive direct-to-consumer growth across Jack Link’s and its portfolio of brands. This role leads execution across Meta, TikTok, Google/YouTube, SEM, and emerging channels, including TikTok Shop as part of a broader acquisition strategy. Working closely with CRM, retail media, social media, and DTC site teams, this person connects acquisition, retention, and conversion efforts into a cohesive growth engine. Reporting to the Director of DTC and Performance Media, the role is accountable for achieving CAC, ROAS, and LTV goals while building scalable playbooks that can be applied across multiple brands.

Requirements

• 5–7 years of experience managing paid media and performance marketing campaigns, ideally within consumer packaged goods or ecommerce.
• Proven success driving measurable improvements in CAC, ROAS, and LTV through paid social, search, and emerging platforms.
• Demonstrated hands-on experience running campaigns in Meta Ads Manager, TikTok Ads (including TikTok Shop), and Google Ads/YouTube.
• Experience developing and optimizing SEM campaigns, including keyword strategy, ad copy testing, and bid management.
• Experience collaborating across functions including CRM/lifecycle, DTC web, social media, and retail media teams.
• Strong analytical mindset with the ability to interpret dashboards, pull data, and translate insights into action.
• Deep understanding of paid media strategy, SEM optimization, and performance measurement across digital channels.
• Expertise in CAC, LTV, ROAS, attribution models, and full-funnel performance frameworks.
• Skilled in budget management, pacing, and reallocation based on efficiency metrics.
• Familiarity with retail media ecosystems (Amazon, Walmart Connect, Instacart) and DTC platforms like Shopify and Klaviyo.
• Collaborative and entrepreneurial approach with strong communication and problem-solving skills.

Nice To Haves

• Prior experience supporting multiple brands or product lines within a portfolio environment preferred.

Responsibilities

• Manage and optimize paid media and SEM campaigns directly in Meta, TikTok (including TikTok Shop), Google Ads/YouTube, and other emerging platforms.
• Lead search strategy across both branded and non-branded SEM campaigns, ensuring strong keyword coverage, ad copy optimization, and landing page alignment.
• Own the test-and-learn roadmap, using structured experimentation to evaluate new channels, creative, and audience strategies.
• Monitor CAC, ROAS, and LTV performance, providing weekly reporting and actionable insights.
• Collaborate with CRM/lifecycle teams to align acquisition with retention and email/SMS growth.
• Partner with the DTC website team to feed media learnings into CRO initiatives.
• Work closely with retail media teams (Amazon, Walmart Connect, Instacart) to align campaigns and explore efficiencies.
• Collaborate with vendors and external partners to ensure execution aligns with strategy and performance goals.
• Create and execute performance marketing plans for additional portfolio brands.
• Stay up to date on platform changes, ad formats, algorithm updates, and evolving consumer media behaviors.

Benefits

• Jack Link’s provides a variety of benefits to eligible Team Members, including medical, dental and vision benefits, life and disability insurance, 401k participation, paid holidays, and paid time off.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees