Performance Marketing Manager

Garner Health•New York, NY

3d•$86,000 - $120,000•Hybrid

About The Position

Garner is seeking a Performance Marketing Manager to serve as the architect of our paid distribution engine. Reporting to the VP of Demand Generation, this is a technical, hands-on role for a self-directed builder responsible for designing, experimenting with, and scaling a diverse portfolio of paid channels to reach enterprise buyers and channel partners. Your goal is to establish a repeatable, high-impact engine to acquire new prospects that ultimately deliver qualified pipeline. Where you will work: This role will be based in our New York City office. You must be willing to work in the office 3 days per week on Tuesday, Wednesday and Thursday.

Requirements

Performance Marketing Expertise: 3+ years of hands-on experience in B2B performance marketing, with a proven track record of building and scaling paid channels from the ground up
Technical Proficiency: Demonstrated expertise in managing self-serve ad platforms—specifically LinkedIn and Google Ads—and a deep understanding of digital tracking, pixels, and attribution
Analytical Rigor: A data-driven mindset with the ability to distill complex performance data into actionable growth strategies
Collaborative Agility: Exceptional communication skills and the ability to thrive in fast-paced, high-growth environments through cross-functional alignment
Mission-Driven Focus: A genuine passion for fixing the American healthcare system through data-driven transparency
High-Agency Accountability: A bias for action, operating with intense urgency, a strong sense of ownership, and a commitment to authentic, direct feedback

Responsibilities

Multi-Channel Distribution: Build, experiment with, and scale a multi-channel paid mix—including paid social, paid search, PPC, programmatic, content syndication, and sponsorships. Capture high-intent audiences and drive growth through strategic channel selection
ABM Strategy Integration: Partner closely with the ABM Director to translate account-based strategies into technical targeting. Ensure paid distribution is synchronized with enterprise account priorities to reach the right buying committees with minimal waste
Agile Experimentation: Design and lead a framework to identify and pilot new channels and platforms. Find high-conversion opportunities before scaling investment based on data-backed performance
Full-Funnel Analysis: Maintain a rigorous cadence of tracking and reporting across all paid channels. Monitor metrics from the top of the funnel (CPC, CPM, CPL) through to qualified pipeline, identifying trends to optimize channel velocity and ROI
Creative Testing: Brief and collaborate with in-house and external creative partners. Run continuous A/B tests on ad copy, visuals, and landing pages to optimize conversion rates