Sr. Paid Search Specialist (Remote)
About The Position
We are hiring a Sr. Paid Search Specialist to support the day-to-day execution of Rula's Paid Search program. This role is crucial for our Therapy and Psychiatry service lines, managing one of the largest paid search programs in the mental health space. Reporting to the Director of Patient Performance Marketing and working alongside the Sr. Paid Search Manager, you will be a key operator in a program that optimizes for patient starts and lifetime value. Your work will directly impact the number of people who can access mental health care through Rula. You will collaborate closely with Analytics, Finance, and Brand teams to develop a program that is both technically advanced and aligned with our mission. This position is ideal for someone who thrives at the intersection of performance-driven strategies and meaningful impact, seeking ownership and not just execution.
Requirements
- 4+ years of hands-on paid search experience executing in programs at significant scale ($20M+ annual spend)
- Deep, practical expertise in value-based bidding.
- Experience managing and optimizing VBB strategies in Google Ads (tROAS, Smart Bidding value rules)
- Strong command of Google Ads and Microsoft/Bing Ads campaign management, including Smart Bidding strategies, audience segmentation, and automated rules
- Fluency with LTV-based performance frameworks
- Proficiency with Looker or comparable BI tools
- Strong analytical foundation
Nice To Haves
- Experience in healthcare, health-tech businesses where customer LTV is central to growth economics
- Familiarity with multi-service line or multi-brand paid search program management
- Experience with feed-based or audience-driven value signals (e.g., customer match, value rules based on predicted LTV segments)
- Exposure to media mix modeling or incrementality testing in a paid search context
- Familiarity with first-party data activation and audience segmentation strategies
Responsibilities
- Support the day-to-day execution of Rula's Paid Search program.
- Optimize the program for patient starts and lifetime value.
- Partner closely with Analytics, Finance, and Brand teams.
- Build a program that is technically sophisticated and deeply mission-aligned.
Benefits
- 100% remote work environment
- Working hours to support a healthy work-life balance
- Attractive pay and benefits
- Full transparency of pay ranges
- Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
- 401(k) plan access
- Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care
- Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
- Employee Assistance Program (EAP)
- Quarterly department stipend: Fun team-building activities or in-person gatherings
- Community and employee resource groups
- Home office stipend: New hire home office stipend & $50 monthly stipend to help cover internet or cell phone expenses
- Wellness at Rula program: Year-round wellness initiatives and a $50/month wellness stipend
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
