Sr Omnichannel Media Manager

Banza•New York City, NY

About The Position

We are looking for a Senior Omnichannel Media Manager to own and grow Banza's business, both online and in store, by driving consumer awareness, consideration, and conversion through a robust integrated media plan. You'll own the full-funnel media strategy, manage our agencies, develop the annual mix and budget, and use data to continuously optimize how we spend across paid search, social, display, retail media, and ecommerce. You're equally comfortable digging into a P&L, briefing a paid content asset, and negotiating with a retail media rep, and you know how to turn digital shelf data into a plan the whole cross-functional team can rally behind. You'll own Banza's digital growth, both in driving demand and converting it profitably.

Requirements

5-8 years of experience in performance marketing, growth hacking, quantitative finance, or someone who has built their own e-commerce business, ideally within CPG or food & beverage
Must have hands on experience managing Amazon (Vendor Central or Seller Central) and/or Shopify; demonstrated track record of driving growth
Must have experience planning and executing full funnel paid media campaigns: You understand how to brief an agency, set expectations, and optimize performance
Comfortable owning a budget and a P&L, and able to make the case for investment with data
Analytical and detail-oriented — you love a dashboard, but you can also tell the story behind the numbers
A proactive self-starter who can manage multiple workstreams and vendor relationships at once without a lot of oversight
A strong cross-functional collaborator who can bring Sales, Brand, and Supply Chain along with a plan
Passionate about what Banza's doing!

Responsibilities

Own the day-to-day management and growth of Banza's e-commerce channels, including eatbanza.com (DTC), Amazon, and other pure-play and retailer.com platforms
Manage digital shelf health across retailers - content, imagery, ratings & reviews, search terms, and A+ content - to maximize conversion and findability
Plan and execute retail media and paid search campaigns (Amazon Ads, Instacart, Criteo, etc.) in partnership with our media agency, tracking ROAS and iterating in-flight
Lead promotional calendar planning for ecommerce channels, coordinating with Sales to align on pricing, timing, and inventory
Partner with Supply Chain and Operations to forecast demand, manage inventory health, and troubleshoot fulfillment issues
Set media KPIs, analyze ecommerce performance (sales, traffic, conversion, subscription retention), and turn insights into clear, actionable recommendations for leadership
Manage relationships with ecommerce and paid media agency and platform partners
Serve as the ecommerce subject matter expert cross-functionally, bringing digital-shelf and DTC best practices into broader brand and innovation conversations
Manage 3PL partners for Shopify sites (eatbanza.com and internal team samples)
Lead inventory management, including product demand planning and monthly reconciliation
Lead fulfillment and marketing kit logistics for all marketing sends (influencer, RDs, PR), product donations

Benefits

Equity in Banza
Annual Bonus
Medical, Dental, and Vision Insurance starting day 1: Banza pays 80% of the monthly premiums for employees and 70% for dependents
One Medical Membership
Short Term Disability and Life Insurance
Flexible Spending Account / Health Savings Account
Commuter Benefits
401(k)
Paid Time Off: 20 vacation days, 10 holidays, 6 sick days, 2 personal days, and a birthday day off
Extended Leave: Short-Term Disability, Parental Leave, and other Paid Family Leave. Support provided by our end-to-end leave management partner, Sparrow
New Parents: 12 weeks of paid parental leave plus additional optional leave time to add, and 4 weeks of flexible return to work arrangements.
Breast milk shipping service for traveling team members provided by Milk Stork
Monthly fitness, internet and phone stipends
Monthly lunch stipend to encourage team member connection
Annual education stipend
Home office set-up stipend
Unlimited Pasta, Rice & Mac
$500 annual stipend to purchase our pizza and waffles, wherever they're sold
Quarterly snack box for remote employees
Lively NYC office stocked with snacks and beverages
Quarterly in-person and remote events