Sr Mgr-Loyalty & Credit Marketing

Lowe's Companies, Inc.•Mooresville, NC

1d•Onsite

About The Position

The Senior Manager, Loyalty and Credit Marketing will lead the strategy, development, and execution of marketing initiatives across Lowe's core loyalty ecosystem, including MyLowe's Rewards, MyLowe's Pro Rewards, and HomeCare+, as well as oversee marketing for Lowe's credit card programs. This role is responsible for driving awareness, engagement, and growth of these programs, with a strong emphasis on acquisition marketing and customer lifetime value. This leader will partner closely with Loyalty Strategy, Digital, Creative, and broader cross-functional teams to deliver integrated, data-driven marketing plans that support enterprise business goals. The role will serve as a key subject matter expert in loyalty and acquisition marketing, while also leading and developing a team of assistant marketing managers. The Senior Manager will play a critical role in shaping go-to-market strategies, optimizing performance across channels, and advancing Lowe's position as a leader in customer loyalty and engagement.

Requirements

Bachelor’s degree Business Administration, Merchandising, Marketing or relevant field or equivalent years of experience in lieu of education requirement, if applicable
8-10 years of general marketing experience
7+ years of brand or integrated marketing leadership experience for consumer brands or retailer
5+ years of experience running a P&L and/or working alongside P&L owners and using strong business acumen
3+ years of experience leading brand marketing and working cross-functionally

Nice To Haves

Experience in writing strategic briefs
Experience leading brand or category work at a retailer or CPG company

Responsibilities

Lead the development and execution of integrated marketing strategies for MyLowe’s Rewards, MyLowe’s Pro Rewards, HomeCare+, and Lowe’s credit card programs, with a primary focus on customer acquisition, engagement, and retention.
Drive awareness and adoption of loyalty programs and associated benefits through full-funnel marketing strategies, leveraging data, insights, and performance analytics.
Serve as the subject matter expert in acquisition marketing, identifying opportunities to optimize targeting, messaging, channel mix, and conversion strategies.
Develop and manage marketing briefs, campaign plans, and go-to-market strategies, ensuring alignment with overall loyalty and enterprise objectives.
Deliver cohesive, customer-centric campaigns across all touchpoints in close partnership with Loyalty Strategy, Digital, Creative, Media, and Marketing Operations teams.
Analyze program and campaign performance, translating data into actionable insights to continuously improve effectiveness and ROI.
Oversee marketing support for credit card programs, ensuring alignment with loyalty initiatives and maximizing acquisition and usage.
Lead, mentor, and develop a team of assistant marketing managers, fostering a high-performing team environment and supporting career growth and capability building.
Collaborate with cross-functional partners to align marketing strategies with program value propositions, customer experience enhancements, and business priorities.
Act as a key liaison across marketing and business teams, ensuring seamless execution of initiatives and strong stakeholder alignment.