Sr Mgr Brand Growth Functional Snacking

The Hershey Company•Lower Swatara Township, PA

12d•$156,080 - $195,100•Onsite

About The Position

Functional Snacking is Hershey's protein business, bringing together ONE Bar and FULFIL in a focused, entrepreneurial team. As Senior Brand Manager, Growth, you will lead demand creation across both brands, shaping their positioning, cultural relevance, innovation agenda and go-to-market story. You will guide a small growth team and agency partners while working closely with Business Performance, Sales, Commercial Planning, R&D, Finance and Supply Chain.

Requirements

7+ years of relevant brand and growth marketing experience, consistent with Hershey Senior Manager level standards.
Demonstrated experience scaling a challenger or high-growth consumer brand in food, beverage, snacking, wellness or an adjacent category; relaunch, category-entry or distribution-expansion experience strongly preferred.
Strong brand-building capability across insights, positioning, portfolio architecture, packaging, creative development, media strategy and measurement.
Experience building demand through creators, community, partnerships and earned attention, with evidence of business impact.
Innovation experience from concept through launch, including retailer sell-in and stage-gate execution.
Working knowledge of P&L fundamentals, marketing ROI and mix modeling, with confidence reallocating investment based on evidence.
Proven ability to lead agencies, influence senior stakeholders and move cross-functional teams with clarity and pace.
Bias for action, sound judgment, high standards and a collaborative, low-ego leadership style.
Bachelor's degree required.

Nice To Haves

MBA or equivalent marketplace experience preferred; internal Hershey experience may be considered in lieu of an MBA.

Responsibilities

Own the brand foundations, positioning and portfolio architecture for ONE Bar and FULFIL.
Build modern demand-generation programs across creators, athletes, social, partnerships, campus and field activation, and earned-first campaigns.
Lead the marketing workstream for the ONE Bar relaunch and the growth plan for FULFIL, including proposition, packaging, launch communications and retailer sell-in stories.
Co-create the innovation pipeline with R&D and Innovation, from consumer-led ideation through concept, packaging, stage gates and launch.
Direct agency and creator partners, set clear briefs, raise the creative standard and use a test-and-learn rhythm to move investment toward what works.
Plan marketing investment across upper and lower funnel activity and partner with Business Performance to measure impact, model returns and support funding decisions.
Turn category, competitive, consumer and social signals into clear recommendations for brand and portfolio action.
Develop compelling strategy, relaunch and investment narratives for senior leadership and executive forums.
Lead and develop the Assistant Brand Manager and creator manager, setting high standards for speed, craft and accountability.
Partner across Commercial, Sales, Finance, R&D and Supply Chain so plans reach shelf, remain in stock and launch on time.