Sr. Media Strategist
About The Position
This role is responsible for leading the development and planning of a comprehensive cross-channel media strategy in collaboration with the VP, Media and Media Manager. The role oversees day-to-day media activity across digital and traditional channels, ensuring alignment with broader organizational objectives and applying data-driven insights to optimize performance. Ownership responsibilities include monitoring and reporting on media effectiveness, identifying opportunities for improvement, and making strategic adjustments to enhance outcomes. The position will also lead the search practice. With leadership support, the Senior Media Strategist will manage platform buys and develop relationships with media partners to ensure effective coordination and will support the execution of paid media initiatives. Responsibilities also include managing the media budget, confirming alignment between planned and actual spending, conducting competitive analysis, and staying informed about evolving media trends, technologies, and industry best practices. The role will lead long-term media strategy and support daily operational execution, while completing any other job-related duties needed to help drive our Vision, fulfill our Purpose, and abide by our Organization's Values.
Requirements
- Bachelor's degree in Marketing, Digital Media, Communications, Business, or a related field.
- More than five years of experience in digital advertising.
- Management and optimization of social media, programmatic advertising, and paid search campaigns.
- Proficiency in analytics tools such as Google Analytics and Adobe Analytics.
- Proficiency in advertising platforms including Google Ads, Facebook Ads Manager, and The Trade Desk.
- Strong understanding of digital marketing best practices, KPIs, ad operations, and related technologies.
- Experience in programmatic budgeting and digital media buying.
- Strong analytical ability to interpret data, extract insights, and support media decisions.
- Effective written and verbal communication skills.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Highly adaptable and capable of maintaining strong project ownership.
- Working knowledge in traditional media, including TV, out of home, radio, and print.
Nice To Haves
- Expertise in paid search and evolving search landscape is strongly preferred.
Responsibilities
- Lead the development and planning of a comprehensive cross-channel media strategy.
- Oversee day-to-day media activity across digital and traditional channels.
- Ensure alignment of media activities with broader organizational objectives.
- Apply data-driven insights to optimize media performance.
- Monitor and report on media effectiveness.
- Identify opportunities for improvement in media strategies.
- Make strategic adjustments to enhance media outcomes.
- Lead the search practice.
- Manage platform buys and develop relationships with media partners.
- Support the execution of paid media initiatives.
- Manage the media budget and confirm alignment between planned and actual spending.
- Conduct competitive analysis.
- Stay informed about evolving media trends, technologies, and industry best practices.
- Lead long-term media strategy and support daily operational execution.
- Complete any other job-related duties needed to help drive our Vision, fulfill our Purpose, and abide by our Organization's Values.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
