Sr. Measurement Science Lead

Comcast Resume • New York, NY

9d • $114,061 - $195,534

About The Position

Universal Ads, a part of Comcast, enables brands of all sizes to buy and make commercials across premium video, combining brand-safe content from influential media companies with the ease of social ad buying. The Sr. Measurement Science Lead will help scale and operationalize advertiser-impact measurement. This hands-on, data-driven role supports incrementality studies, trials of first-party measurement solutions in pilot stages, and deep campaign analytics that inform product and revenue strategy. The role operates in a fast-moving, cross-functional environment and serves as a lead external Measurement Science voice, translating methodologies, results, insights, and recommendations for Sales teams and clients.

The position supports experimental study design and execution, evaluates study power and structure, partners with third-party measurement vendors, and turns findings into business implications. It also evaluates early-stage first-party measurement solutions, works with Product and Engineering on measurement infrastructure, and analyzes campaigns to identify trends, improve benchmarks, and provide actionable recommendations. The role partners with Sales, Product, and Marketing on measurement plans, roadmap priorities, case studies, and performance narratives.

Requirements

• 3–6 years of experience in advertising measurement, as stated in the Job Summary.
• Experience or skills in cross-functional collaboration.
• Experience or skills with data analysis tools.
• Knowledge of experimental research design.
• Knowledge of measurement science.
• Knowledge of marketing research.
• Knowledge of advertising technology.
• Bachelor's degree is preferred; Comcast may also consider coursework and experience or extensive related professional experience.

Responsibilities

• Support the design and execution of geo-based and quasi-experimental studies, including geo lift, holdout, difference-in-differences, and reverse holdout studies.
• Evaluate test power, holdout allocation, study duration, and spend structure.
• Partner with third-party measurement vendors to ensure methodological rigor across geo lift, multi-touch attribution, marketing mix modeling, brand metrics, and related methods.
• Translate measurement results into clear business implications for clients, Sales, and Product.
• Trial and evaluate first-party measurement solutions in early-stage pilots.
• Stress-test methodologies, validate outputs, and identify data gaps.
• Partner with Product and Engineering to refine exposure logging, reporting APIs, and measurement infrastructure.
• Provide structured recommendations before broader rollout of measurement solutions.
• Analyze creative, audience delivery, pacing, frequency, reach curves, CPMs, and performance drivers.
• Identify trends across categories, spend tiers, dimensions, and markets.
• Enhance internal benchmarks and norms.
• Surface actionable insights to inform optimization and product improvements.
• Partner with Sales to scope defensible measurement plans and align on realistic performance expectations.
• Collaborate with Product to prioritize measurement roadmap initiatives.
• Support PMM and Marketing with data-backed case studies and performance narratives.
• Follow Comcast's Operating Principles, prioritize customer experience, support teamwork and growth, participate in the Net Promoter System, and foster a culture of inclusion.

Benefits

• Comcast provides an array of benefits to eligible employees, with personalized options and guidance intended to support physical, financial, and emotional well-being.
• Most non-sales positions are eligible for a bonus.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior