Sr Marketing Technologist

BECU•Tukwila, WA

About The Position

Is it surprising to hear that a financial institution of 1.5 million members and over $30 billion in managed assets say that success comes from focusing on people, not profits? Our “people helping people” philosophy has guided us since 1935, driving our deep commitment to serving our members, communities, and each other. When you join our team, you become part of a purpose-driven organization where your work makes a real difference. While we’re proud of our history, we’re even more excited about our future. With business and technology transformation on the horizon, there’s never been a better time to be part of BECU.

Requirements

Bachelor’s degree in Business, Marketing, Marketing Technology, Information Technology, Computer Science, or a related field, or equivalent practical experience
5+ years of experience in marketing technology, automation, or MarTech implementation roles

Nice To Haves

Proven experience owning complex MarTech implementations as a senior individual contributor
Deep expertise in Salesforce Marketing Cloud (e.g., Email Studio, Journey Builder, data modeling, automation)
Strong experience designing and supporting integrations, data flows, and audience architecture
Working knowledge of SQL or similar data querying tools
Experience coding emails and web components
Experience partnering with data, IT, and compliance teams in regulated environments
Detail‑oriented with strong QA, troubleshooting, and risk‑assessment skills
Ability to translate ambiguous business requirements into scalable, supportable technical solutions
Comfort influencing outcomes and shaping solutions without formal authority
Familiarity with CDP concepts and personalization technologies preferred

Responsibilities

Serve as the technical steward of BECU’s MarTech ecosystem: Own platform configuration, integration patterns, data flows, and implementation standards to ensure long‑term scalability, stability, and supportability.
Design and build advanced journeys and automation: Develop and optimize complex workflows, including audience qualification, orchestration rules, timing strategies, and cross‑channel execution.
Enable personalization at scale: Configure advanced targeting, content rules, and decision logic; partner with channel and content teams to operationalize personalization while maintaining data quality and compliance.
Architect and maintain integrations: Implement and support integrations between Salesforce Marketing Cloud, data platforms, CDPs, personalization tools, and adjacent systems—ensuring accurate, observable, and governed data flows.
Ensure platform health and quality: Monitor performance, troubleshoot issues, conduct QA and audience validation, and proactively identify risks to protect campaign accuracy, data integrity, and member trust.
Collaborate cross‑functionally: Partner closely with Marketing, MarTech, Data, IT, and Compliance stakeholders to solution use cases, evaluate tradeoffs, manage dependencies, and align solutions with enterprise standards.
Support campaign execution when needed: Roll up your sleeves during high‑volume periods to help build, validate, and launch campaigns, ensuring deadlines are met without sacrificing quality.
Support experimentation and innovation: Pilot new tools, features, and use cases—evaluating feasibility, implementation effort, risk, and value prior to broader adoption.
Provide guidance and best practices: Offer technical guidance, architectural input, and best practices to marketing and operations partners—serving as a subject‑matter expert without formal people‑management responsibilities.
Establish standards and guardrails: Maintain implementation standards, documentation, and controls that enable consistent, compliant use of marketing technology across teams.