Sr. Marketing Strategy Partner

GESA CREDIT UNION•Renton, WA

1d•Onsite

About The Position

The Sr. Marketing Strategy Partner is an individual contributor role responsible for shaping and advancing credit union marketing strategy in support of market expansion and market growth initiatives. Serving as a trusted strategic advisor, this role partners closely with Sr. and Chief-level leaders and cross-functional stakeholders to inform strategic decision-making through market insights, performance data, and member behavior analysis. The Sr. Marketing Strategy Partner plays a leading role in designing and evaluating test-and-learning pilots, assessing national market opportunities, and translating results into actionable recommendations that guide prioritization, investment, and scaling decisions. Operating with strong strategic judgement and influence, this role ensures marketing strategy is aligned to credit union growth priorities, brand standards, and long-term business objectives.

Requirements

Bachelor’s degree in Marketing, Business Administration, Finance, Economics, Business Analytics, Management, Communications, or related field; equivalent work experience may be substituted in lieu of a degree
Minimum of seven (7) years of progressive experience in strategic marketing, go-to-market (GTM) strategy, business-line marketing, or enterprise marketing strategy roles required; experience supporting market entry, market expansion, or emerging market strategies a plus
Minimum three (3) years’ experience partnering with Sr. leaders (AVPs, VPs, executives, C-Suite) and influencing strategic decisions, priorities, or investment outcomes through data-driven recommendations required
Demonstrated experience managing and influencing agency and external partners to deliver against strategic program and campaign objectives, timelines, and performance expectations
Experience supporting new digital products, platforms, or innovative growth models including organizational adoption or pilot-to-scale transitions a plus
Experience with CRM platforms and marketing automation software tools strongly preferred
Willingness to travel as required for business needs, strategic initiatives, and professional development

Nice To Haves

Demonstrated ability to lead strategic marketing planning and influence business and marketing decisions at the senior and executive level through insight-driven recommendations and executive-ready communication
Strong strategic thinking and critical thinking skills with the ability to translate complex, ambiguous business challenges into clear, actionable marketing and got-to-market strategies
Ability to exercise independent judgement, develop a point of view, and confidentially challenge assumptions to improve business and marketing decisions
Proven capability to synthesize market research, performance data, and competitive intelligence into insights that guide prioritization, investment decisions, and optimization strategies
Advanced proficiency in leveraging analytics and performance metrics to evaluate effectiveness, inform test-and-learn initiatives, and shape future strategy, in partnership with analytics and data teams
Exceptional communication, storytelling, and presentation skills with experience delivering concise, credible recommendations to Sr. leadership and cross-functional stakeholders
Deep understanding of member behavior, market dynamics, and growth strategies within financial services or similarly regulated, complex environments including balancing innovation with risk and compliance considerations
Strong strategic judgment, prioritization, and decision-making skills in fast-paced, evolving environments including national or enterprise-level initiatives
Demonstrated success leading through influence rather than authority, aligning and guiding cross-functional teams and external partners toward shared strategic outcomes

Responsibilities

Serve as a trusted strategic marketing partner to assigned business unit leaders, building deep understanding of priorities, growth opportunities, and business challenges
Lead the development of integrated marketing and go-to-market strategies that align business objectives member needs, and credit union growth goals, including market expansion
Implement test-and-learn initiatives – design pilots, evaluation results, and translate learnings into strategic recommendations and scalable approaches
Represent Marketing in business unit and strategic planning forums, providing insights, and recommendations that influence prioritization, investment decisions, and long-term direction
Drive cross-functional alignment across products, digital, operations, analytics and member experience teams to ensure cohesive strategy development and execution
Translate market research, member insights, performance data, and competitive intelligence into clear strategic recommendations that inform positioning, campaign direction, and sequencing
Establish success measures and evaluate marketing effectiveness across channels and markets, assessing impact against objectives and identifying optimization opportunities and future targets
Partner closely with marketing analytics to ensure strategies are grounded in robust data, meaningful performance metrics, and business unit goals
Provide strategic guidance and recommendations to the AVP to ensure business unit marketing efforts are aligned, prioritized, and optimized across the Function
Act as a subject matter expert for assigned products, services, and markets by continuously assessing competitive, economic, and regulatory dynamics and recommending strategic adjustments to positioning and approach
Develop and maintain strategic marketing plans, roadmaps, and regular executive-ready reporting, ensuring alignment with credit union standards, brand strategy, and business unit goals
Lead complex initiatives with limited supervision, managing scope, dependencies, stakeholder alignment and vendor or agency partners to deliver outcomes on time and within agreed parameters
Coordinate with internal communication teams to ensure organizational awareness, alignment, and readiness around major marketing initiatives, pilots, and emerging market efforts