Sr. Marketing Manager

HPI Real Estate Services & Investments•Austin, TX

2d•Onsite

About The Position

The company is seeking a Sr. Marketing Manager. The Sr. Marketing Manager is an essential role at HPI and is responsible for oversight of the creative team (along with Division leaders) and driving the overall branding and marketing of the company. The ideal candidate can both guide a small team (~5) and directly contribute to high-impact projects. The Senior Marketing Manager will partner closely with leasing, property management, and executive leadership

Requirements

Bachelor's degree in Marketing or Business with a minor in Marketing with 7 or more years of related experience or equivalent combination of experience and education
Experience managing a staff of professionals
5 or more years of real estate industry experience
Sound technical skills, good judgement, and strong operational focus
Able to be self-directed and a member of a team
Capable of communicating with a diverse range of individuals
Able to train and mentor others
Possess a strong work ethic and positive attitude
Proficient in Microsoft Office, InDesign, Photoshop, Illustrator, Keynote, and PowerPoint. Sketch, Adobe Creative Suite. HTML/CSS knowledge is preferred
Experience with managing large projects and social media platforms and CRM
Proven success with marketing strategy and creativity

Responsibilities

Assist in planning, developing, organizing, implementing, directing, and evaluating division Marketing initiatives in accordance with business and goals and strategic plans, while fostering consistent branding strategy
Mentor the creative team to efficiently create marketing materials such as area maps, availability flyers, email campaigns, signage, business pitch books, and utilizing social media announcements
Manage the marketing team to ensure cross-training and backup whether out or staff transitions
Manage and enhance HPI’s Social Media Presence
Lead creative efforts for initiatives such as webcasts, podcasts, videos, etc.
Lead creative efforts for investor, client and partner events such as Investor Day, Golf Tournaments
Manage and enhance HPI’s Social Media Presence
Lead and manage successful projects such as website redesign, SEO analytic enhancements
Drive HPI’s CRM platforms with support from marketing team, leasing and IR
Assist with drafting materials for investors and clients such as pitch books and investor books, summaries for quarterly reports, etc.
Measure, report, and communicate marketing campaigns/programs to the Brokers, Partners, and creative team
Manage any marketing related vendors
Research and analyze industry trends and competitors to identify growth opportunities and create market differentiation
Build and manage the industry marketing plan and budget working with division leaders and IR