Sr Marketing Manager, Toptracer

Topgolf•Dallas, TX

2d•Onsite

About The Position

Topgolf is a sports entertainment company that has changed how millions of people experience golf and where you can build a serious career. Our venues are high-energy, high-volume environments where performance matters and results are visible. Every day, we bring together golf, food and beverage, events, and entertainment into one experience that keeps guests coming back. Toptracer is the number one range technology in the world. It has revolutionized the way guests experience the game at Topgolf venues, play at driving ranges and watch major golf tournaments on television. We're looking for a Senior Marketing Manager, Toptracer, who operates as a brand steward and campaign architect. Someone who translates product launches and big brand moments into coordinated, high-impact marketing programs and then delivers them flawlessly. If you're ready to own the marketing engine for one of golf's most recognized technology brands, this is where you do it. The Senior Marketing Manager is a strategic and executional leader responsible for bringing Toptracer product launches, announcements, and brand stories to life across owned, paid, and earned media channels. This role sits at the intersection of brand, communications, and campaign management — translating big ideas into coordinated, multi-channel marketing programs and live event activations that drive awareness, engagement, and business growth. This is an office-based role reporting to the Vice President, Golf Marketing, with approximately 15% travel for industry trade shows, golf events, sales meetings, and key product launch activations.

Requirements

7+ years in brand management, integrated marketing, or a related discipline, with a demonstrated track record of leading brand-building and go-to-market initiatives at scale
5+ years of brand stewardship experience, including ownership of brand guidelines, messaging frameworks, and creative standards
5+ years of agency management experience, with the ability to lead and evaluate creative, media, and PR partners at a strategic level
4+ years leading event or experiential marketing programs, including cross-functional project management from strategy through execution
4+ years of marketing budget ownership, with demonstrated ability to plan, allocate, and optimize significant spend across multiple channels and workstreams
Bachelor’s degree in marketing, Brand Management, Business Administration, or a related field

Nice To Haves

3+ years in golf or sports technology industries with genuine fluency in golf culture and industry (preferred)
2+ years operating within a matrixed or multi-brand organization, with the ability to navigate complexity and influence without direct authority (preferred)

Responsibilities

Lead Integrated Campaigns: Own the end-to-end development and execution of integrated marketing campaigns for product launches, brand announcements, and key business initiatives across owned (website, email, social), paid (in partnership with agencies and media partners), and earned channels. Approximately 40% of role.
Drive Product Launch Execution: Serve as the marketing lead for all product and feature launches, building go-to-market plans that align cross-functional teams and deliver coordinated, high-impact activations across all channels. Approximately 20% of role.
Own Event & Experiential Marketing: Project manage marketing activations and events from concept through execution, including trade shows, sponsorships, and experiences, ensuring on-time and on-budget delivery. Approximately 10% of role.
Lead Creative Development & Oversight: Lead the creative process from brief to final delivery, partnering with internal teams and agencies to produce brand-right creative assets across campaigns, content, events, and product launches. Approximately 10% of role.
Drive Cross-Functional Collaboration: Partner closely with product, sales, and leadership teams to ensure marketing strategies are aligned with business priorities and that campaign messaging accurately reflects product positioning and brand voice. Approximately 10% of role.
Manage Budget & Resources: Own and manage the integrated marketing budget, tracking spend, forecasting needs, and ensuring resources are allocated efficiently across campaigns, channels, and events. Approximately 10% of role.