Marketing Manager, Sr

Old National Bank•Chicago, IL

About The Position

Old National Bank has been serving clients and communities since 1834. With over $70 billion in total assets, we are a regional powerhouse deeply rooted in the communities we serve. As a trusted partner, we thrive on helping our clients achieve their goals and dreams, and we are committed to social responsibility and investing in our communities through volunteering and charitable giving. We continually seek highly motivated and talented individuals as our people are critical to our success. In return, we offer competitive compensation with our salary and incentive program, in addition to medical, dental, and vision insurance. 401K, continuing education opportunities and an employee assistance program are also included in our benefit suite. Old National also offers a variety of Impact Network Groups led by team members who are passionate about driving engagement, creating awareness of diverse backgrounds and experiences, and building inclusion across the organization. We offer a unique opportunity to join a growing, community and client-focused company that is firmly rooted in its core values.

Requirements

Demonstrated experience in marketing and communications planning, including campaign execution or marketing project management.
Bachelor’s degree (BA or BS) in Marketing, Advertising, Business Administration, or a related field.
5+ years of experience in marketing and/or commercial banking; financial services industry experience strongly preferred.
Hands-on experience across multiple creative channels, including (but not limited to) print, digital, video, social media, and email.
Strong editorial judgment with the ability to serve as a thoughtful, detail-oriented reviewer; comfortable providing clear, constructive feedback to collaborators.
Ability to thrive in a fast-paced, dynamic environment requiring agility, sound judgment, and strong attention to detail.
Excellent communication skills—proactive, organized, clear, and persuasive—with the ability to quickly convey ideas and influence teammates and line-of-business partners.

Responsibilities

Develop and execute commercial marketing strategies aligned to growth, retention, and share-of-wallet priorities.
Translate Commercial Banking strategies (e.g., Treasury Management, Specialty Industries) into integrated, multi-channel campaigns.
Lead demand generation, ABM, client lifecycle, and cross-sell initiatives that support pipeline development and client acquisition.
Align marketing efforts to sales enablement needs and commercial revenue objectives.
Serve as the primary marketing partner to Commercial Banking leaders, relationship teams, and specialty lines.
Build trusted relationships with Commercial executives, product leaders, and sales teams to align priorities and execution.
Act as a strategic advisor, bringing insights, best practices, and recommendations grounded in commercial banking and B2B marketing.
Collaborate cross-functionally with Creative, Digital, Brand, Analytics, Legal, Compliance, and external partners.
Oversee development of commercial-facing content including sales collateral, product guides, web content, and client communications.
Develop and maintain Treasury Management product guides and digital content.
Partner with internal experts and vendors to create thought leadership that differentiates Old National in the commercial marketplace.
Support commercial events, webinars, sponsorships, and client forums to drive engagement and relationships.
Establish KPIs and success metrics for commercial marketing initiatives, including engagement, leads, and pipeline contribution.
Monitor performance and optimize strategies based on insights, market dynamics, and stakeholder feedback.
Manage timelines, budgets, and resources across multiple concurrent initiatives.
Bring a disciplined project-management and agile mindset to planning, execution, and follow-through.