Sr. Marketing Manager - NA UGG Specialty & Statement Accounts

Deckers•New York, NY

5d•Hybrid

About The Position

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. As Senior Marketing Manager, Specialty + Statement Accounts, you’ll own partnership marketing with key retail accounts across the US and Canada. You’ll drive brand heat, product consideration, and conversion across e-commerce and brick-and-mortar distribution for multiple partners. This role is essential in developing and executing integrated marketing plans, representing UGG’s interests with external partners, leading multiple projects, and managing marketing budgets. You’ll forge productive relationships with cross-functional teams and senior leadership, ensuring exceptional organizational and project management standards. We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that in bringing our different perspectives to work, we are truly Better Together.

Requirements

Affinity for UGG brand
Experience managing cross-functional marketing initiatives from strategy through execution
Excellent writing and presentation skills; comfortable presenting to executive level
Strong organizational and project management skills
Deep understanding of digital media and how it drives business
Ability to solve problems and seek solutions with minimal guidance
Ability to seek information, synthesize, and output relevant marketing strategy
Mentality of constant improvement, innovation, and high level of output
Understands role of other business functions and how they relate to marketing
Knowledgeable about competitive market, retail, and cultural trends
Ability to travel across the US and Canada up to 15% of the time
4-year degree
7–12 years in brand marketing, digital marketing, wholesale marketing, or related functions, preferably within the apparel or footwear industry
Intermediate to advanced proficiency in Microsoft Office (Excel, PowerPoint, Word)
Demonstrate authenticity, champion diverse and effective teams, drive strategy, cultivate innovation, deliver results, and build connection

Responsibilities

Support UGG business and brand objectives at key retail partners by collaborating with internal and external teams to develop strategy and marketing approach
Own all components of marketing relationships with assigned partners, representing UGG’s interests and mastering partner business and marketing models
Stay tapped into consumer and business trends, competitive developments, and marketplace dynamics to inform marketing strategies
Create and deliver business and brand-oriented marketing briefs to retail partners
Concept and develop integrated marketing campaigns including paid media, social media, public relations, event marketing, and retail point of sale
Drive brand awareness, affinity, conversion, and sell-through with retail partners
Contribute to regional seasonal strategy development by providing account insights and opportunities, aligning marketing planning with North America and Global milestones
Measure and report on effectiveness of marketing initiatives, leveraging data and insights; create thorough post-campaign recaps
Develop and maintain KPI dashboards to monitor real-time campaign performance
Gather tactical performance data, partner feedback, consumer insights, and competitive intelligence to inform future plans and optimization
Project manage multiple concurrent marketing campaigns across several retail partners, keeping internal teams informed and ensuring high-level execution
Manage review and feedback process of all co-op marketing tactics
Manage account-specific marketing budgets, providing recommendations on spend and partnering with Finance for forecasting, reconciliation, and accruals