Sr. Marketing Manager - NA UGG Athletic Lifestyle & Sporting Goods
About The Position
At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. The Role As Senior Marketing Manager, Athletic Lifestyle + Sporting Goods, you’ll own partnership marketing with key retail accounts across the US and Canada. You’ll drive brand heat, product consideration, and conversion across e-commerce and brick-and-mortar distribution for multiple partners. This role is essential in developing and executing integrated marketing plans, representing UGG’s interests with external partners, leading multiple projects, and managing marketing budgets. You’ll forge productive relationships with cross-functional teams and senior leadership, ensuring exceptional organizational and project management standards. We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.
Requirements
- Affinity for UGG brand
- Experience managing cross-functional marketing initiatives from strategy through execution
- Excellent writing and presentation skills; comfortable presenting to executive level
- Strong organizational and project management skills
- Deep understanding of digital media and how it drives business
- Ability to solve problems and seek solutions with minimal guidance
- Ability to seek information, synthesize, and output relevant marketing strategy
- Mentality of constant improvement, innovation, and high level of output
- Understands role of other business functions and how they relate to marketing
- Knowledgeable about competitive market, retail, and cultural trends
- Ability to travel across the US and Canada up to 15% of the time
- 4-year degree
- 7–12 years in brand marketing, digital marketing, wholesale marketing, or related functions, preferably within the apparel or footwear industry
- Intermediate to advanced proficiency in Microsoft Office (Excel, PowerPoint, Word)
- Demonstrate authenticity, champion diverse and effective teams, drive strategy, cultivate innovation, deliver results, and build connection
Responsibilities
- Support UGG business and brand objectives at key retail partners by collaborating with internal and external teams to develop strategy and marketing approach
- Own all components of marketing relationships with assigned partners, representing UGG’s interests and mastering partner business and marketing models
- Stay tapped into consumer and business trends, competitive developments, and marketplace dynamics to inform marketing strategies
- Create and deliver business and brand-oriented marketing briefs to retail partners
- Concept and develop integrated marketing campaigns including paid media, social media, public relations, event marketing, and retail point of sale
- Drive brand awareness, affinity, conversion, and sell-through with retail partners
- Contribute to regional seasonal strategy development by providing account insights and opportunities, aligning marketing planning with North America and Global milestones
- Measure and report on effectiveness of marketing initiatives, leveraging data and insights; create thorough post-campaign recaps
- Develop and maintain KPI dashboards to monitor real-time campaign performance
- Gather tactical performance data, partner feedback, consumer insights, and competitive intelligence to inform future plans and optimization
- Project manage multiple concurrent marketing campaigns across several retail partners, keeping internal teams informed and ensuring high-level execution
- Manage review and feedback process of all co-op marketing tactics
- Manage account-specific marketing budgets, providing recommendations on spend and partnering with Finance for forecasting, reconciliation, and accruals
Benefits
- Competitive Pay and Bonuses
- Financial Planning and wellbeing
- Time away from work
- Extras, discounts and perks
- Growth and Development
- Health and Wellness
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What This Job Offers
Job Type
Full-time
Career Level
Senior
