About The Position
This person is responsible for integrating industry messaging and priority vertical customer stories and use cases into our largest digital marketing campaigns. They must deeply understand our industry go-to-market priorities, top use cases, and messaging — and work as an evangelist across our digital marketing organizations to ensure our digital demand plans, program, and campaigns for AI, Migration, Data & Analytics, Connect, Sovereignty, Startup, etc. all lead with industry-specific storytelling and compelling content. To do that effectively, they will own and drive mechanisms and programs that bring the right subject-matter experts from industry and startup marketing teams into our planning, development, and execution of integrated demand plans and digital marketing activities.
Requirements
- 6+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional marketing programs
Nice To Haves
- Experience driving direction and alignment with large cross-functional teams and agency partners
Responsibilities
- Develop deep expertise in company industry go-to-market priorities, vertical customer use cases, and messaging frameworks
- Design and implement programs that systematically integrate industry expertise into digital demand generation activities
- Participate in integrated demand planning cycles to advocate for industry-specific content requirements
- Monitor and report on integration success metrics and program effectiveness to leadership
- Collaborate with campaign teams to embed vertical use cases throughout the customer journey
- Establish feedback loops to continuously improve industry content integration and messaging
Benefits
- health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
- 401(k) matching
- paid time off
- parental leave
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
