Sr. Marketing Manager, General Surgery & Acute Care
About The Position
This position supports Intuitive’s U.S. marketing initiatives for General Surgery and Acute Care, including Hernia, Cholecystectomy, and Appendectomy. With guidance from U.S. Clinical Marketing leaders, the role develops and coordinates strategic and tactical clinical marketing initiatives to grow procedures using the da Vinci Surgical System and associated products, with a particular focus on da Vinci 5 and SP. The role works across marketing, sales, clinical, training, legal, regulatory, and Market Access/Health Economics teams, and builds relationships with surgeons, Key Opinion Leaders (KOLs), and surgical society leaders. The position develops market insights, marketing strategies, value messaging, campaigns, and programs intended to accelerate adoption and achieve business growth. It also coordinates trade show activities and digital marketing, tracks campaign performance, supports budget and resource planning, coaches marketing colleagues, and presents to senior and executive leadership. The role requires full-time availability and travel of up to 50%. It is remote, with onsite attendance when requested by the leader.
Requirements
- 12 or more years of marketing experience in a therapeutic medical device company is preferred.
- Proven ability to align diverse teams and use influence-based marketing strategies to drive business impact.
- Results-driven, self-directed, and able to work with minimal supervision.
- Proven ability to solve open-ended problems and implement initiatives cross-functionally.
- Excellent verbal and written communication, presentation, teambuilding, and relationship skills.
- Bachelor’s degree required.
- Well versed in the Microsoft Office Suite.
- Available to work full-time hours.
- Ability to travel up to 50%.
Nice To Haves
- Experience in marketing for a therapeutic medical device company (12 or more years preferred).
- MBA or master’s degree.
Responsibilities
- Lead development and execution of integrated marketing strategies that accelerate da Vinci adoption in General Surgery, focusing on da Vinci 5 and SP.
- Build and execute high-impact marketing and tactical plans to achieve budgeted growth projections in key General Surgery areas.
- Develop qualitative and quantitative insights to segment and understand markets, surgeons, practices, patient journeys, and clinical procedure steps.
- Use market knowledge to develop strategies, value messaging, collateral, tactics, and programs with demonstrated return on investment.
- Assess market trends and competition, and develop competitive differentiation.
- Contribute to project and program budgets, resource allocation, and financial planning, measuring ROI across marketing and media channels.
- Work with KOL surgeons to understand use of the da Vinci Surgical System and instruments and communicate their value proposition to other physicians.
- Develop KOLs by market segment and build relationships with surgical society members and leaders.
- Coordinate trade show activities, digital and website development, and marketing campaign tracking; evaluate results and recommend future promotions.
- Coach marketing colleagues on onboarding, marketing standards, and clinical, hospital, or academic business acumen.
- Lead cross-functional teams to deliver marketing projects and programs.
- Deliver presentations to senior and executive Intuitive leadership.
- Develop expertise in General Surgery and Acute Care and use value propositions, approved claims, surgeon feedback, and sales input to support growth.
- Champion and embody Intuitive’s culture and expectations for success.
Benefits
- Market-competitive compensation packages including base pay, incentives, benefits, and equity.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
