Sr. Marketing Manager, General Surgery & Acute Care

Intuitive•Sunnyvale, CA

13d

About The Position

This role develops, drives, and supports Intuitive’s U.S. clinical marketing efforts for General Surgery and Acute Care, including Hernia, Cholecystectomy, and Appendectomy. Working with guidance from U.S. Clinical Marketing leaders, the position focuses on developing the market for and growing procedures using the da Vinci Surgical System and associated products, with particular emphasis on da Vinci 5 and SP. The role develops and coordinates strategic and tactical clinical marketing initiatives to drive procedure growth in the U.S. General Surgery business. It builds relationships with marketing and sales teams, external Key Opinion Leaders (KOLs) and surgical society leaders, and internal stakeholders across marketing, training, clinical affairs, legal, regulatory, and Market Access / Health Economics. The position also leads cross-functional marketing programs, evaluates results, and presents recommendations and updates to senior and executive leadership. This is a full-time role requiring availability to work full-time hours and the ability to travel up to 50%.

Requirements

12 or more years of marketing experience in a therapeutic medical device company is preferred.
Proven ability to align diverse teams and use influence marketing strategies to drive business impact.
Results-driven attitude and resolve to win; self-directed and able to work with minimal supervision.
Proven ability to solve open-ended problems and work cross-functionally to implement initiatives.
Excellent verbal and written communication and presentation skills.
Strong teambuilding and relational skills for working across multiple constituents.
Bachelor’s degree required.
Well versed in the MS Office Suite.
Must be available to work full-time hours.
Ability to travel up to 50%.

Nice To Haves

MBA or master’s degree preferred.
Marketing experience in a therapeutic medical device company (12 or more years preferred).

Responsibilities

Lead development and execution of integrated marketing strategies to accelerate da Vinci adoption in General Surgery, focusing on da Vinci 5 and SP.
Build and execute high-impact marketing and tactical plans and programs to achieve budgeted growth projections in key areas of General Surgery.
Develop qualitative and quantitative data and experiences to segment and understand existing and new markets, surgeons and their practices, patient journeys, and clinical procedure steps.
Use market knowledge to develop strategies, value messaging, collateral, tactics, and programs with demonstrated return on investment (ROI).
Assess market trends and their potential implications for current and future work and projects.
Understand competition and develop competitive differentiation.
Contribute to project and program budgets, resource allocation, and financial planning, measuring ROI to justify investment across marketing and media channels.
Work with KOL surgeons to understand use of the da Vinci Surgical System and instruments and communicate their value proposition to other physicians.
Develop KOL relationships by market segment and position Intuitive as a preferred industry collaborator.
Build relationships with society members and leaders to increase engagement and establish Intuitive as a collaborator in congress planning and guideline implementation.
Coordinate trade show activities, digital and website development, marketing campaign strategies, and campaign tracking; evaluate results and recommend future promotions.
Coach Marketing colleagues in onboarding, marketing standards, and business acumen across clinical, hospital, or academic areas.
Lead cross-functional teams in delivering high-value marketing projects and programs.
Deliver presentations to senior and executive Intuitive leadership.
Develop and maintain market expertise in General Surgery and Acute Care, using value propositions, approved claims, surgeon feedback, and sales input to support Intuitive’s market presence and growth.
Champion Intuitive’s culture and embody the company’s expectations for success.