Sr. Marketing Manager, Customer Acquisition

Propel Holdings•Toronto, ON

4d•CA$80,000 - CA$110,000

About The Position

Propel is seeking a performance-oriented, data-driven Sr. Marketing Manager, Customer Acquisition, Partnerships to own and drive growth through aggregators, marketplaces, lead generation partners, and strategic distribution partners. This role is accountable for the performance of these channels, from relationship strategy and deal structure to funnel optimization and analytics. The ideal candidate understands unit economics deeply and can communicate clearly with both executives and external partners. This role requires close collaboration across Marketing, Product, Analytics, Risk, and Business teams to deliver best-in-class acquisition programs supporting company growth goals.

Requirements

8+ years of experience in growth, performance marketing, partner marketing, business development, or channel management.
Hands-on experience working with aggregators, marketplaces, lead-gen partners, comparison sites, or affiliate networks to drive new customer acquisition.
Strong analytical skills — comfortable with performance data, funnels, and unit economics; Excel/Sheets required, SQL or BI tools a plus.
Excellent communication and storytelling skills; able to package insights and recommendations for both executives and external partners.
Proven ability to lead cross-functional initiatives and influence without direct authority across Marketing, Product, Risk, Compliance, and Finance.
Experience in consumer credit, lending, or other consumer financial products.
Familiarity with AI-powered tools for analytics, insights generation, or content/communication support.

Responsibilities

Own a portfolio of aggregators, marketplaces, affiliate networks, and strategic partners as the day-to-day and executive point of contact.
Build joint business plans with key partners, including volume targets, economics, test roadmaps, and marketing calendars.
Run regular QBRs and performance reviews with partners; align on opportunities, risks, and next steps.
Own performance analytics for partner channels: volume, spend, profitability and performance.
Work with Analytics and Finance to understand funnel & unit economics by partner, campaign, and cohort; recommend where to lean in, optimize, or exit.
Use data to identify new audience, product, and geo opportunities within existing partners and whitespace across the ecosystem.
Build and manage a structured test roadmap (creative, messaging, flows, pricing, incentives, placements, targeting) across partners.
Partner with internal teams (Growth, Product, Risk, Compliance, Operations) to launch new products, states, and segments through these channels.
Identify and onboard new partners (aggregators, marketplaces, comparison sites, affiliates, fintech/bank partners) that can drive incremental growth.
Prepare weekly internal communication around channel performance, test learnings, customer insights, and market trends.