Sr Marketing Journey & Audience Strategy Lead

Pacific Life • Newport Beach, CA

1d • Hybrid

About The Position

Pacific Life is seeking a Senior Marketing Journey & Audience Lead Strategist to join their Marketing Strategy Team in Newport Beach, CA. This is a hybrid role, requiring 4 days per week in the office and offering 1 day remote. This individual contributor role is designed for someone with strong strategic thinking, technical skills, and a drive to enhance marketing campaign effectiveness. The position is responsible for developing and orchestrating marketing-led go-to-market (GTM) audience and journey strategies for Life Insurance and Annuities. This includes designing, coordinating, and optimizing multichannel engagement programs, while collaborating with other strategists to improve campaign execution and business outcomes. The role aims to establish consistency, enhance audience engagement, and increase the quality and effectiveness of leads generated by optimizing audience definitions and journey orchestration. This is a new role within a 22-person Marketing Strategy team in the Consumer Markets division, requiring close partnership with marketing strategists, relationship marketers, digital specialists, and data analysts across Life and Annuities. Success hinges on influencing teams to challenge the status quo and advance audience targeting, segmentation, and journey strategies. The ideal candidate possesses strong judgment, accountability, and a proactive mindset, capable of driving work forward with minimal direction.

Requirements

• Bachelor's degree in Marketing, Business, Technology, or a related field, or equivalent combination of education and relevant experience.
• 8+ years of B2B marketing experience with expertise in audience strategy, segmentation, customer journey orchestration, and multichannel campaign planning across multiple lines of business.
• Proven success developing and optimizing data-driven marketing strategies that improve audience engagement, lead quality, conversion, and overall marketing performance.
• Strong understanding of CRM, marketing automation, and customer journey platforms, including Salesforce and Marketing Cloud.
• Experience translating business objectives into audience logic, journey rules, technical requirements, and scalable execution plans across marketing programs.
• Demonstrated ability to partner effectively with Data Analytics, Digital Execution, Sales, and Marketing teams to activate campaigns, solve complex challenges, and improve business outcomes.
• Strong analytical, strategic thinking, and problem-solving skills, with the ability to use data, testing, and insights to identify opportunities and drive continuous improvement.
• Proven ability to operate effectively at both strategic and execution levels, balancing long-term planning with operational excellence and process optimization.
• Excellent communication and presentation skills, including the ability to influence stakeholders and present strategies, recommendations, and performance insights to senior leadership.
• Strong organizational and prioritization skills, with the ability to manage multiple initiatives, navigate ambiguity, and lead through influence in a fast-paced environment.

Nice To Haves

• Background in financial services or marketing to financial advisors is highly valued.
• Experience building audience and journey strategies across multiple campaigns instead of managing one-off campaign execution.
• Ability to connect marketing strategy, data, and execution teams to create more coordinated customer experiences.
• Interest in emerging AI and automation capabilities, including how AI tools and agents can improve marketing workflows, audience strategy, campaign execution, and team efficiency.
• Hands on experience with CRM, marketing automation, and workflow platforms, including Adobe Workfront, and how they support campaign planning, audience management, and execution.
• Ability to simplify complex marketing challenges and create practical, scalable solutions.
• Experience working in highly cross-functional environments where influence and alignment are critical to success.
• Strong business judgment and comfort making prioritization decisions across competing marketing needs.
• Experience helping teams adopt more consistent, strategic approaches to campaign planning and execution.

Responsibilities

• Lead audience and journey strategy across Life Insurance and Annuity go-to-market initiatives, establishing a coordinated approach to targeting, segmentation, prioritization, and engagement.
• Develop and evolve scalable audience and journey frameworks that connect campaigns into seamless, end-to-end multichannel experiences.
• Design, orchestrate, and optimize marketing journeys to improve engagement, lead quality, conversion, campaign efficiency, and overall marketing performance.
• Translate business objectives into clear audience definitions, journey logic, and technical requirements that guide campaign planning, creative development, and execution.
• Align Marketing Strategists around a holistic, portfolio-level approach to audience and journey planning, ensuring consistency across campaigns and business lines.
• Evaluate and manage audience overlap, fatigue, lead flow, and prioritization tradeoffs to improve marketing effectiveness and create a more consistent pipeline of qualified leads.
• Collaborate with Relationship Marketing, Data Analytics, Digital Execution, and other cross-functional teams to activate campaigns effectively, refine targeting strategies, and resolve execution challenges.
• Improve marketing visibility, orchestration, and performance across CRM and marketing technology platforms by identifying gaps and implementing best practices.
• Identify opportunities to strengthen marketing processes, collaboration models, and operational effectiveness across teams.
• Perform additional duties as assigned.

Benefits

• Medical, Dental, Vision
• Wellbeing Reimbursement Account
• Paid Time Off
• Holiday Schedules
• Financial Planning Time Off
• Paid Parental Leave
• Adoption Assistance Program
• Competitive 401k savings plan with company match and an additional contribution regardless of participation

What This Job Offers

• Job Type: Full-time
• Career Level: Senior