Sr. Marketing Communications Director, Bay Area

American Heart Association•Oakland, CA

2d•Hybrid

About The Position

Under general supervision, the Senior Marketing Communications Director manages, plans, directs, and implements the communications, marketing, and media and public relations plans of the American Heart Association in a specified market, in addition to assisting the communications team as needed for other territories. The Marketing Communications Director provides targeted, proactive positioning of the American Heart Association as the public’s leading authority on cardiovascular health and science. This is achieved through external and internal communications, marketing, media relations, digital strategies, sponsorship activation and special campaigns/initiatives. The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally. #TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X, and at heart.jobs.

Requirements

Success factors include strong collaboration skills, a commitment to excellence, and a proven track record of progressively responsible experience of 5 years with:
Knowledge of variety of mass and alternative media, and principles of journalism including news gathering, interviewing, writing and editing. Basic video, graphic design and photography skills desired.
Experience in communications, marketing, or public affairs with a background in journalism, public relations, marketing, advertising or similar position.
Knowledge and experience with the fundamentals of multiple disciplines are needed, including the principles and ethics of public relations, promotion, marketing and business communications.
Demonstrated excellence in written communications skills, including news, business, and persuasive writing.
Demonstrated skills in effective one-on-one and group communications and work with all levels of media contacts, community leaders, and American Heart Association volunteers and staff.
Ability to deal professionally in a corporate and non-profit environment and assume responsibility for guiding communications and marketing projects and programs from inception through completion.
Demonstrated ability to simultaneously manage multiple, complex projects in varying stages of development under time pressure.
Knowledge and experience with developing content for event collateral materials.
University/College degree or equivalent experience.

Nice To Haves

Knowledge of the principles and practices of strategic planning, budgeting, and managing work.
Knowledge of basic fund-raising principles, practices, and techniques.
Knowledge of American Heart Association’s mission and programs.

Responsibilities

Maintains the integrity of the brand and identity of the American Heart Association by developing and/or reviewing/editing communications and marketing materials.
Raise visibility of the Division via traditional and digital media outlets. Maintain and steward existing media relationships. Explore and engage new outlets, especially media with reach to targeted audiences. Research and monitor new/burgeoning media, especially those being developed in the market.
Seeks, cultivates, and maintains regional media relationships, with traditional and emerging media.
Secures formal media partnerships/sponsorships for various events, campaigns and cause initiatives as appropriate.
Pitches “big picture” stories, focusing on hard news, feature and research stories, to the specified media market.
Researches and prepares media and background materials to support American Heart Association policy issues and community programs.
Develops fast response mechanism for hard news stories. Alerts field staff with media advisories and cause/marketing activities as appropriate.
Work closely with internal partners to be an innovator and market disruptor. Seek new approaches to transforming sponsorship communications and marketing deliverables. Steward current sponsorships and expand into new industries. Help craft mission-focused proposals and weave in media, marketing and messaging themes to fully complement our campaigns. Contribute to campaign revenue through health asset sponsorships/activations.
Develops and submits proposals outlining the details of the partnerships/sponsorships.
Supports day-of event activities.
To truly make an impact, each local Division needs to be widely recognized as a trusted and reliable stakeholder. We are invested in the overall health of the communities we serve.
Implements communications plans with media advocacy, public policy initiatives and media spokespeople. Contributes to volunteer leadership, including helping identify and recruit potential committee and board members.
Identifies, recruits and trains volunteers who can serve as media and cause initiative spokespersons. Maintains an accessible database of human interest stories to tap for media inquiries.
Develops and executes social media strategy in conjunction with digital staff.
Works with internal and external partners to produce mission-focused content for organic social channels.
Plans and executes paid social media campaigns.
Develops, in conjunction with field staff and volunteers, and oversees implementation of communications and marketing plans.
Works with internal partners to ensure effective local implementation of field-related communications and marketing activities.
Works with external media partners to plan and execute advertising campaigns.
Serves as communications and marketing consultant to staff and volunteers, including conducting communications orientation and training, monitoring progress on key objectives and cause initiatives, and providing general counsel and guidance.
Coordinates, in conjunction with National Center and Western States communications and marketing staff, communications- and marketing-related promotions, mailings, distribution, and reporting.