Sr. Marketing & Business Analyst

Smile Doctors • Dallas, TX

1d

About The Position

The Sr. Marketing & Business Analyst partners with Product and Paid Media teams to unlock insights that drive smarter decisions, stronger performance, and meaningful growth. This position will work with complex data sets, uncover trends, forecast outcomes, and help transform raw information to assist with marketing strategy development.

Requirements

• Bachelor’s degree in a quantitative field such as Statistics, Math, Engineering, or Computer Science required
• Ten (10) years of experience in analytics or data-focused positions
• Experience with Product Marketing including Paid Search, Paid Social, Programmatic and Direct Mail performance analysis
• Advanced knowledge of Excel, Google Analytics, Adobe Analytics
• Intermediate knowledge of SQL, relational databases, and BI tools
• Basic knowledge of Snowflake, SalesForce, and Google Cloud Platform
• Familiarity with AutoML technologies or advanced analytics platforms
• Strong written and oral communication skills
• Ability to connect data insights to financial and marketing outcomes
• Ability to present complex technical details in a clear and concise manner, making it easy for non-technical team members to understand

Nice To Haves

• Master’s degree preferred

Responsibilities

• Provide end-to-end analysis and insights; from scoping questions to pulling data, to synthesizing insights and building impactful presentations across topics such as channel performance, patient retention, ROI, and product adoption
• Partner with Data Science, Product, Paid Media, Information Technology, and Marketing leadership to test hypotheses, build business cases, and identify opportunities for growth and optimization
• Develop forecasts, dashboards, and readouts that guide product and paid acquisition for enterprise-wide initiatives
• Create reporting frameworks to streamline requests and deliver consistent, high-quality insights
• Engage with stakeholders across Operations, IT, Accounting, Agency Partners, and Marketing to align on priorities to understand where opportunities may exist
• Monitor and validate data sources, ensuring integrity and consistency
• Flag anomalies, surface risks, and recommend solutions for more reliable decision-making
• Translate technical findings into clear, compelling stories tailored to audiences with varying levels of data fluency
• Build organizational data literacy and best-practices awareness
• Proactively audit and optimize processes

Benefits

• Competitive salary
• Medical, dental, vision and life insurance
• Short and long-term disability coverage
• 401(k) plan
• 3 weeks paid time off in your first year + paid holidays
• Discounts on braces and clear aligners for you and your family members

What This Job Offers

• Job Type: Full-time
• Career Level: Senior