Sr. Marketing Associate

RheoSense Inc.•San Ramon, CA

4d•$90,000 - $110,000•Onsite

About The Position

This role is for a versatile marketing professional who thrives at the intersection of strategy, creativity, and execution. The ideal candidate will be energized by the opportunity to build brand awareness, drive customer engagement, and contribute to business growth through impactful marketing initiatives. This position requires collaboration with cross-functional teams, including sales, engineering, leadership, and technical subject matter experts, to translate complex concepts into clear, compelling messages. The role involves a hands-on approach to marketing, balancing big-picture thinking with day-to-day execution, including managing digital marketing campaigns, developing content, supporting product launches, coordinating events, and analyzing performance metrics. The candidate must be highly organized, detail-oriented, and capable of managing multiple priorities in a fast-paced environment, using data and insights to guide decisions and improve marketing performance. Ultimately, this is a collaborative, results-driven role for a professional passionate about learning, solving problems, and contributing to team and organizational success.

Requirements

Bachelor’s degree in marketing, business, communications, or a related field
3–5 years of experience in marketing, preferably in a technical, scientific, or B2B environment
Experience developing marketing content such as product collateral, presentations, or digital content
Proficiency with digital marketing tools and platforms, including website content management and email marketing systems
Experience using CRM systems (e.g., HubSpot) for lead tracking and campaign execution
Strong written and verbal communication skills, with the ability to translate complex concepts into clear, effective messaging
Strong organizational skills with the ability to manage multiple projects and deadlines
Proficiency in Microsoft 365 (Word, Excel, PowerPoint, Teams)

Nice To Haves

Experience in scientific instrumentation, life sciences, or a related technical industry
Familiarity working with engineering or Application Scientist teams to develop technical content
Experience creating application notes, white papers, or other technical marketing materials
Hands-on experience with HubSpot (or similar CRM), including campaign workflows and reporting
Experience supporting product marketing initiatives, including product launches and positioning
Experience coordinating trade shows, conferences, or customer-facing events
Basic understanding of analytics tools (e.g., Google Analytics or marketing dashboards) for performance tracking
Experience working in a small or mid-sized company with cross-functional responsibilities

Responsibilities

Support the development and execution of marketing strategies to drive brand awareness and lead generation
Collaborate with Application Scientists, engineering, and sales teams to translate technical concepts into clear, compelling marketing content
Develop and manage marketing materials, including application notes, case studies, white papers, presentations, and product collateral
Manage digital marketing efforts, including website updates, email campaigns, and social media content
Support product marketing initiatives, including product positioning, messaging, and launches
Plan and coordinate participation in trade shows, conferences, and customer events, including logistics, materials, and follow-up activities
Generate and track marketing leads, supporting sales pipeline development and customer engagement efforts
Manage and maintain marketing systems, including HubSpot (or CRM), to support lead tracking, campaign execution, and performance reporting
Maintain and update marketing content and assets to ensure accuracy and alignment with current offerings
Conduct market and competitive research to inform strategy and identify growth opportunities
Collaborate with external vendors, designers, and agencies as needed to support marketing initiatives
Monitor and report on marketing performance metrics, providing insights and recommendations for improvement
Perform other related duties as assigned to support business operations