Sr. CRM Marketing Associate

FSAStore.com

10d•$70,000 - $90,000•Remote

About The Position

Health E-commerce is seeking a Senior CRM Marketing Associate to join their Growth Marketing team. This role is highly execution-focused and responsible for bringing personalized lifecycle marketing programs to life across email and SMS channels. The associate will be the engine behind day-to-day CRM execution, building, QAing, and deploying communications to millions of subscribers. They will support the execution and optimization of triggered lifecycle flows while also maintaining the broadcast email calendar. This role requires exceptional attention to detail, a strong sense of ownership, and the ability to manage multiple workstreams in a fast-paced environment. The associate will embody the Health-E Commerce mission of making healthcare products and services accessible, affordable, and easy to understand.

Requirements

Minimum of 3–5 years of experience in a CRM, lifecycle marketing or email marketing role
Hands-on experience building and deploying campaigns in a CRM or email service provider platform such as Bloomreach, Klaviyo, Iterable, or similar
Exceptional attention to detail — you catch errors before they ship and take pride in the quality of your output
Consistent bias for action and ability to follow through – you notice what needs to be done and execute on it proactively
Strong organizational skills and a proven ability to manage a high volume of concurrent workstreams without sacrificing quality
Comfort with marketing analysis and performance reporting — you can dig into channel-level data and translate findings into actionable recommendations
Proficiency working cross-functionally with creative, merchandising, and project management teams to gather inputs and deliver on time
Customer-first mindset and a genuine interest in delivering a best-in-class subscriber experience
Ability to thrive in a fast-paced, ambiguous environment where priorities can shift quickly
Must be able to work EST hours

Nice To Haves

Familiarity with HTML is a plus, but not required
Curiosity about healthcare, telehealth, and healthcare benefits is a plus

Responsibilities

Build, QA, and schedule campaigns across email, SMS, and push channels with an immaculate degree of accuracy and consistency
Own the end-to-end email build process within our CRM platform, ensuring all content, links, and personalization are correct before deployment
Set up, QA, and manage tests for email broadcasts and triggered lifecycle flows
Execute on triggered lifecycle flows’ updates and optimizations, including creative refreshes, segment targeting, and more
Maintain the email calendar, keeping all sends, deadlines, and stakeholder dependencies organized and up to date
Manage calendar changes and additions, communicating impacts proactively to relevant stakeholders and flagging bottlenecks that could affect on-time delivery
Liaise with project managers to maintain accurate project timelines and flag any changes that affect the send schedule
Identify and recommend calendar optimizations to improve efficiency and subscriber experience
Conduct ad-hoc channel-level analyses to surface performance trends and identify improvement opportunities