Sr. Marketing Analyst

Group 1001•New York, NY

1d•$90,000 - $120,000•Hybrid

About The Position

Group 1001 is a consumer-centric, technology-driven family of insurance companies focused on delivering outstanding value and operational performance through financial strength, insurance expertise, and a can-do culture. Gainbridge, a part of Group 1001, is an innovative digital platform offering direct access to financial products designed to help clients grow their savings. Gainbridge aims to provide simple, intuitive products backed by smart technology, empowering clients to control their financial future. This Senior Marketing Analyst role is crucial for executing marketing campaigns, with a strong emphasis on affiliate marketing. The position involves managing campaigns end-to-end, from setup and stakeholder alignment to launch, compliance approval, and results reporting. It requires meticulous organization, attention to detail, and the ability to translate campaign briefs into measurable programs. Experience with legal and compliance review is essential due to the regulated nature of the industry. The role offers opportunities for growth and specialization in areas like Brand marketing (CTV, linear, radio, sports sponsorships) or Performance Marketing (Google, Meta, Affiliate, AppFollio, YouTube, Bing), with the potential to shape a career path towards channel specialization or cross-channel strategy.

Requirements

1–3 years of marketing experience; agency experience strongly preferred.
Hands-on experience running campaigns on Meta.
Strong project management instincts — you keep multiple campaigns, deadlines, and stakeholders moving without dropping details.
Clear, proactive communicator who can align cross-functional and external partners.
Comfort operating in a regulated environment, with the rigor to navigate legal and compliance review.
An analytical mindset — you're curious about performance data and what it says about customer behavior.
Strong communicator who can articulate strategies, tradeoffs, and launch results to Product, Engineering, Design, Operations, Legal, and Executive stakeholders.
Excited for ownership mindset with the ability to independently chart strategy, execute, and iterate quickly in a dynamic environment.

Nice To Haves

Experience with Sigma, Confluence/Jira, Impact, and/or Haus.
Affiliate marketing or partner-channel experience.
Fintech or Insurtech experience, particularly launching new financial or insurance products.
Agency, startup or high-growth background, especially in 0-to-1 product environments.

Responsibilities

Own a portfolio of marketing campaigns designed to drive incremental revenue and customer acquisition, managing end-to-end setup and delivery, particularly across Affiliate partners.
Manage end-to-end campaign execution for one or more channels on an ad hoc basis.
Support the wider team with end-to-end campaign setup and delivery in their respective channels.
Partner with marketing, strategy, and external partner teams to understand campaign objectives, develop go-to-market execution and testing plans, and launch campaigns across owned and partner channels.
Collaborate on messaging and creative development — owning reviews with internal stakeholders and shepherding approvals through product, legal, and compliance.
Develop and maintain campaign execution calendars and track team capacity.
Participate in campaign results analyses, understanding customer behavior and translating findings into recommendations that sharpen future campaign performance.