About The Position

The Sr Market Development Representative (MDR) is a field-facing role within the AV Category Management team. The position is responsible for growing the business of the assigned supplier portfolio, Harman, by working across the category with internal sales teams, suppliers, and external resources. The MDR builds supplier visibility and market share within ADI through industry expertise, training, enablement, and pipeline activation. The role partners with field sales teams, leads supplier events, handles Level-2 escalations, and develops stakeholder relationships. It also identifies and closes supplier-specific opportunities, grows existing and new accounts, activates supplier programs and resources, maintains supplier information, and reports on pipeline and portfolio performance.

Requirements

  • 3–5 years of distribution sales, supplier-side sales, or manufacturer representative experience in AV, low-voltage, security, or Pro Audio.
  • Demonstrated track record of growing a vendor book of business year over year.
  • Direct experience training and enabling field sales.
  • Comfort with quoting, bills of materials (BOMs), and project-based selling.
  • Strong CRM hygiene and forecasting discipline on a vendor pipeline.

Nice To Haves

  • Hands-on experience with AV technologies.
  • Experience leading supplier sales events, including roadshows, branch days, and expos.
  • Existing relationships within ADI’s customer base, including integrators, installers, and contractors.
  • AV supplier certifications such as AVIXA CTS, Crestron Certified Programmer, or equivalent.
  • Customer-first orientation and strong product storytelling.
  • Strong proficiency with Microsoft Office, including Excel, PowerPoint, and Word.
  • Comfort with AI-assisted reporting and quoting tools.

Responsibilities

  • Embed with internal sales teams to coach, train, and quote against the assigned vendor portfolio.
  • Lead supplier sales events, including roadshows, focus days, expos, and branch visits, to build sales team awareness of supplier offerings.
  • Handle Level-2 escalations involving general inquiries and supplier-specific products.
  • Develop and maintain relationships with internal and external stakeholders.
  • Identify, qualify, and close vendor-specific opportunities across the ADI customer base.
  • Find new supplier opportunities among existing customers through cross-selling.
  • Grow the assigned supplier’s account base through new customer acquisition.
  • Maintain CRM hygiene and forecasting discipline for the assigned supplier pipeline.
  • Use supplier programs, promotions, spiffs, and field representative resources to support ADI sales.
  • Keep supplier data current, including promotions, pricing, and supplier contacts.
  • Run weekly pipeline reviews with internal sales leadership.
  • Produce monthly KPI reports on the assigned supplier portfolio, including pipeline, revenue, margin, and account growth.
  • Provide intelligence for and attend supplier quarterly business reviews.
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