Sr. Manager Web & App Marketing

Chamberlain Group•Oak Brook, IL

1d•Hybrid

About The Position

Chamberlain Group (CG) is a global leader in intelligent access and a Blackstone portfolio company. Powered by our myQ technology, we make access simple and secure for millions of homeowners, businesses, and communities worldwide. Our flagship brands, LiftMaster® and Chamberlain®, are found in over 51 million homes, and more than 14 million people rely on the myQ® app daily. This role will lead site merchandising, including category placement, product detail pages, and promotional strategy to improve site conversion rates. It involves developing and executing optimization plans using A/B testing, personalization, and CRO best practices, as well as monitoring and reporting on KPIs such as conversion rate, bounce rate, cart abandonment, and subscription attach. The position also drives SEO, site speed, and mobile-first improvements, and leads the creation and maintenance of a cross-site content calendar to ensure timely and refreshed content. The Sr. Manager will lead a team to proactively review, audit, and update all site experiences, content, and merchanting on an ongoing basis. They will partner with content and creative teams to deliver compelling product storytelling and conversion-driving assets, and manage cross-functional collaboration with product, operations, and IT to optimize UX and site functionality. This includes leading cross-functional initiatives from definition through implementation, developing and executing scalable programs for lead generation, adoption, and engagement, and driving annual digital and mobile campaign strategy, planning, and execution. The role champions the end-to-end user experience with best-in-class content, intuitive navigation, and strong SEO performance. Optimization of the customer journey involves analyzing customer buying and shopping behavior and CRM/CDP segmentation, identifying and prioritizing technical and UX enhancement opportunities, and developing hypotheses for testing. Collaboration with the Marketing Sciences team for monthly mobile and website analytics, campaign performance reports, and benchmark data against goals is also key. Building business cases to evaluate and justify investment in digital initiatives is required, with expertise in Google Analytics (GA4) and Kochava.

Requirements

Bachelor's degree in business, Marketing, Communications or relevant field
8+ years of Digital Marketing experience with emphasis on eCommerce
5+ years' experience working in a matrix organization leading direct and indirect teams towards common goals and initiative
3+ years of experience in Mobile/Apps, Retention, CRM, ecommerce, retail, and segmentation
Experience with Mobile Marketing measurement and reporting methodologies
Expertise in Google Analytics (GA4) and Kochava

Responsibilities

Lead site merchandising, including category placement, product detail pages, and promotional strategy to improve site conversion rates
Develop and execute optimization plans using A/B testing, personalization, and CRO best practices
Monitor and report on KPIs including conversion rate, bounce rate, cart abandonment, and subscription attach
Drive SEO, site speed, and mobile-first improvements
Lead the creation and maintenance of cross-site content calendar to ensure that content is timely and regularly refreshed
Lead a team to proactively review, audit, and update all site experiences, content, and merchanting on an ongoing basis
Partner with content and creative teams to deliver compelling product storytelling and conversion-driving assets
Manage cross-functional collaboration with product, operations, and IT to optimize UX and site functionality
Leading cross-functional initiatives from definition through implementation, including scoping, deliverables, and stakeholder alignment
Developing and executing scalable programs that generate leads, adoption, and engagement across priority audience segments
Driving annual digital and mobile campaign strategy, planning, and execution across products and services
Championing the end-to-end user experience with best-in-class content, intuitive navigation, and strong SEO performance
Optimize the customer journey by analyzing customer buying and shopping behavior and CRM/CDP segmentation, identifying and prioritizing technical and UX enhancement opportunities and developing hypotheses for testing
Work with Marketing Sciences team to provide monthly mobile and website analytics, campaign performance reports and benchmarks data against goals in support of overall business objectives
Building business cases to evaluate and justify investment in digital initiatives