Sr. Manager, Targeted Strategy & Execution Direct Mail

Comcast • Philadelphia, PA

8d • Onsite

About The Position

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary This job oversees promotional events, including budget management, and collaborates with sales for analytics-driven opportunities. It ensures a consistent marketing message, maintains key market data, and involves stakeholders in marketing plans. The role also involves tracking campaign performance and aligning marketing with product development timelines.

Requirements

• Analytics
• Collaboration
• Executive Presenting
• Planning
• Strategic Thinking
• Bachelor's Degree
• 7-10 Years Relevant Work Experience

Responsibilities

• Managing marketing expenditures to ensure alignment with the allocated budget
• Own and manage the direct mail contact plan, including budget/forecasting, creative formats, audience targeting, and offer planning
• Disseminating marketing campaign details and customer feedback to promote unified understanding
• Leveraging demographic and market data to support marketing objectives and campaigns
• Engaging stakeholders throughout the development and launch phases of marketing plans
• Monitoring campaign effectiveness using KPIs and ROI metrics to report on marketing success
• Aligning marketing efforts with product development for synchronized product launches and feature promotions
• Close partnership with vendor resources to ensure seamless in market execution of Direct Mail campaigns
• Creation of strategic briefs to build internal alignment and provide guidance to creative resources
• Partner internally on creative reviews for strategic initiatives to ensure go to market alignment between DM and other tactics
• Prioritize test & learn agenda for channel across consumer lifecycle, focus on maximizing benefit of AI assets in outreach
• Developing Power Point slides for presentations and strong presentation skills for presenting to senior leaders.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance.
• Must be able to work nights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.

Benefits

• Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work.
• Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus.
• Additionally, Comcast provides best-in-class Benefits to eligible employees.
• We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most.
• That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life.
• Please visit the compensation and benefits summary on our careers site for more details.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager