Sr Manager, Supplier Promotion Analytics

KeHE Distributors, LLC•Naperville, IL

About The Position

The Senior Manager, Supplier Promotion Analytics serves as a strategic advisor and primary point of contact for suppliers, helping develop promotional and advertising strategies that support growth across categories, retailers, and regions. The role partners with internal teams to align promotional investments with category strategies and drives adoption of promotional analytics solutions, reporting, and advisory services among existing and prospective suppliers. The position analyzes promotional performance using syndicated retailer and internal data, translating findings into recommendations and growth strategies. It conducts post-event reviews to improve lift, incrementality, ROI, and trade effectiveness, and leads strategic initiatives to strengthen promotional planning capabilities, supplier engagement, scalable processes, and best practices. The role also mentors and develops analysts and future team members. All actions are expected to be consistent with KeHE Distributors’ Mission, Vision, and Values.

Requirements

Bachelor’s degree in Business, Marketing, Finance, Economics, Analytics, or a related field.
At least 6 years of experience in category management, commercial analytics, trade marketing, revenue growth management, sales strategy, promotions, or related CPG functions.
Experience working directly with manufacturers, suppliers, retailers, distributors, or broker organizations in grocery, natural, or consumer packaged goods industries.
Demonstrated experience using syndicated and customer-level data to drive business recommendations and commercial outcomes.
Experience leading strategic initiatives and influencing cross-functional stakeholders.
Strong analytical capabilities and advanced proficiency in Excel, Power BI, and data visualization tools.
Ability to leverage syndicated data sources such as Circana (IRI), NielsenIQ, SPINS, or equivalent platforms.
Deep understanding of promotional strategy, trade investment optimization, category management, and revenue growth principles.
Ability to translate complex data into compelling business narratives and actionable recommendations.
Strong consultative selling, relationship management, and stakeholder influence skills.
Exceptional presentation and communication skills, including experience presenting to senior leadership and external partners.
Ability to manage multiple priorities and lead complex cross-functional initiatives.
Strategic thinking and demonstrated ability to identify growth opportunities and drive business results.
Strong project leadership and organizational skills, with the ability to operate independently.
Ability to coach, mentor, or develop talent, with potential for future people leadership responsibilities.

Nice To Haves

Previous experience presenting recommendations to external clients, suppliers, or senior leadership.
Prior people leadership, mentoring, or team development experience.

Responsibilities

Serve as a trusted strategic advisor and primary supplier contact, developing annual promotional and advertising strategies aligned with supplier business objectives and identifying growth opportunities across categories, retailers, and regions.
Develop supplier segmentation and engagement strategies based on business needs, growth potential, and promotional objectives.
Partner with Category Managers, Sales, and Merchandising Intelligence to align promotional investments with category strategies and growth objectives.
Support annual planning and strategic business reviews with suppliers and internal stakeholders.
Influence cross-functional stakeholders and drive alignment around business priorities.
Drive adoption and expansion of promotional analytics solutions, advanced reporting, and advisory services through consultative engagement with existing and prospective suppliers.
Analyze promotional performance using syndicated retailer and internal data; identify trends and opportunities and recommend improvements to timing, depth, investment allocation, lift, incrementality, ROI, and trade effectiveness.
Translate complex analyses into clear, actionable recommendations and growth strategies.
Develop post-event reviews and performance assessments to inform future planning.
Lead strategic projects that enhance promotional planning capabilities and supplier engagement, and build scalable processes and best practices within the promotion strategy function.
Mentor and develop analysts and future team members.
Ensure actions are consistent with KeHE Distributors’ Mission, Vision, and Values.