Sr. Manager, Social Strategy - (Nutricia + Kate Farms)

Danone•White Plains, NY

3d•Remote

About The Position

Leads social strategy, content direction, and audience development across a portfolio of brands, running social as the engine of community engagement and word-of-mouth. Designs channel strategies and social-first campaigns that build durable brand love and spark the conversations, shares, and advocacy that convert attention into near-term sales. This role can be based remotely anywhere within the US.

Requirements

7+ years in social media content strategy, content production, and social-first storytelling, with demonstrated experience creating content across YouTube, LinkedIn, Instagram, and TikTok.
Experience managing multi-brand portfolios on social preferred.
Experience leading live social coverage for conferences, events, launches, or cultural moments, including content capture, publishing, and real-time community engagement.
Experience capturing social-first content at professional brand shoots.
Experience editing platform-native social video content using tools such as Adobe Creative Suite, CapCut, Premiere Pro, or equivalent.
Portfolio required demonstrating at least three integrated, cross-functional campaigns and examples of content personally planned, captured, edited and produced by the candidate.
Strategic Social Planning.
Cultural Intelligence.
Social strategy.
Content strategy.
Audience development.
Cultural and trend analysis.
Content Leadership.
Social creative direction.
Expert social-first visual storytelling and content production.
Professional-level mobile and DSLR/video content capture skills.
Live event content coverage and real-time social publishing.
Experience capturing behind-the-scenes content on professional video and photography productions.
Hands-on content development, editing, and publishing.
Demonstrated ability to execute content creation personally, not solely through agency, vendor, or creator management.

Nice To Haves

Experience managing multi-brand portfolios on social

Responsibilities

Define portfolio social strategy and channel roles.
Lead content planning frameworks and audience engagement strategies, supporting all major brand and commercial campaigns, as well as leading Community-forward cross channel campaigns.
Develop and produce long-form and short-form social storytelling content across YouTube, LinkedIn, Instagram, and TikTok, translating brand, community, and patient stories into platform-native content.
Identify cultural trends and participation opportunities.
Establish measurement frameworks and performance benchmarks.
Guide platform-specific content strategies and create hands-on social-first content, including video capture, photography, editing, and real-time event coverage across owned channels.
Collaborate with Community team members to propel the recommendation flywheel.
Partner with social media agency of record to oversee all aspects of organic social media for owned brands/platforms.
Manage content creation vendors directly, personally capturing and producing content at events, community activations, and brand productions when appropriate.
Report on organic social performance to cross functional partners regularly.