Sr Manager, Segment Marketing – Nursing and Consumer Products
About The Position
The Association of periOperative Registered Nurses (AORN) is seeking a Sr Manager, Segment Marketing – Nursing and Consumer Products to help advance patient and staff safety through evidence-based practice, education, and clinical resources that support perioperative nurses. This role leads audience-focused marketing strategies that drive awareness, engagement, and growth across AORN's membership, publications, events, and consumer product offerings. By leveraging data, market insights, and cross-functional collaboration, this position will help strengthen customer relationships, expand AORN's impact, and connect perioperative professionals with the resources they need to succeed. This role offers the opportunity to make a meaningful impact on patient and staff safety, work remotely with a collaborative and supportive team, contribute ideas that help shape the future of perioperative nursing, and join a culture that values innovation, inclusion, and professional growth.
Requirements
- Bachelor’s degree in marketing, business, communications, healthcare administration or related field.
- Minimum of 8 years of progressive marketing experience with responsibility for product marketing, segment marketing, audience marketing, or go-to-market strategy.
- Minimum of 5 years of B2C product marketing experience driving customer acquisition, engagement, retention, and revenue growth.
- Demonstrated experience developing customer segmentation, positioning, messaging, and lifecycle marketing strategies.
- Minimum of 3 years of experience managing a team.
- Deep understanding of the healthcare landscape and healthcare buyer dynamics.
- Exceptional communication skills including writing, presenting, reporting; ability to translate complex clinical/operational concepts into clear, compelling value.
- Strong stakeholder management and collaboration across levels and functions.
- Strong project management skills with the ability to juggle multiple priorities with on‑time delivery.
- Ability to demonstrate and hold others accountable for organizational values of: Innovation, Communication, Quality, Diversity, Equity and inclusion, and Achievement.
Nice To Haves
- Experience marketing products or services within healthcare (medical, hospitals, or related healthcare industries), with a strong preference for engagement of nursing or other clinical professional audiences.
- Experience working for a membership association with responsibility for membership growth, product marketing, or revenue generation.
- Experience in an agency setting, internal or external.
- Market sales/strategy experience.
- Experience with best practices for digital and traditional channels.
- Proficiency with marketing technology (CMS, CRM, marketing automation, paid media, social, analytics).
Responsibilities
- Lead the segment marketing strategy for AORN's Nursing and Consumer Products portfolio, including Membership, EXPO, publications, and other B2C offerings.
- Develop audience segmentation, personas, messaging, and value propositions that drive engagement, lead generation, and revenue growth.
- Translate market, member, and customer insights into effective go-to-market strategies and customer experiences.
- Plan and execute integrated, multi-channel marketing campaigns that support acquisition, retention, renewal, and re-engagement objectives.
- Partner with cross-functional leaders to align marketing initiatives, product positioning, and growth strategies with organizational goals.
- Leverage data, analytics, and market intelligence to evaluate performance, optimize campaigns, and identify new opportunities.
- Oversee the development and quality of marketing assets, content, sales enablement materials, and customer-facing communications.
- Monitor and report on key performance indicators, providing strategic recommendations to drive business results.
- Lead, develop, and mentor marketing team members while managing priorities, resources, and project delivery.
- Foster strong partnerships across Membership, Education, Events, Sales, Advocacy, and other teams to advance AORN's mission.
Benefits
- Medical coverage, including PPO and HDHP options
- Dental and Vision insurance
- HSA and FSA options
- Employer-paid life insurance
- Employer-paid short-term disability insurance
- Long-term disability insurance available
- Critical illness and accident insurance options
- Employee Assistance Program (EAP)
- Free Calm subscription
- Pet insurance
- 401(k) with immediate vesting
- Staff incentive bonus opportunity
- Generous paid time off
- 10 paid holidays annually
- Paid sick leave
- Paid parental leave
- Up to 8 hours of paid volunteer time annually
- Remote work
- Access to Udemy learning resources
- Professional development opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Senior
