Sr. Manager, Regional Marketing Americas
About The Position
The Sr. Manager, Regional Marketing, Americas is responsible for developing and executing regional and account‑focused marketing strategies that drive customer engagement, pipeline growth, and commercial impact across the Americas. This role shapes regionally relevant messaging, campaigns, and customer experiences for the Americas, working in close partnership with global marketing teams and serving as a strategic marketing partner to the Americas sales organization. This position reports to the Senior Director, Regional Marketing and is part of the Regional Marketing team. This role offers flexibility and may be based either in a hybrid on‑site environment or fully remotely within the United States.
Requirements
- Bachelor’s degree in Marketing, Life Sciences or related field
- Minimum of 10 years of experience in B2B marketing, including regional, field, downstream, or account‑based marketing experience
- Experience in the life sciences sector, gained through industry roles and/or direct laboratory research experience.
- Experience developing and executing marketing strategies that support sales organizations in a matrixed, global environment
- Demonstrated experience translating complex product or scientific value into customer‑centric messaging
- Experience managing regional or account‑level campaigns across multiple channels
- Experience working with performance metrics related to pipeline contribution, engagement, or revenue influence
Responsibilities
- Develop Americas regional marketing strategies aligned to global brand, portfolio, and revenue priorities
- Adapt and localize global campaigns into regionally relevant messaging, programs, and integrated campaigns
- Partner with sales leadership to design and execute account‑specific and segment‑focused marketing strategies for priority accounts
- Lead regional campaign execution across digital, content, events, and sales enablement, ensuring consistency and commercial impact
- Support high‑impact Tier 3 events and key customer moments, focusing on messaging, experience design, and outcomes rather than logistics
- Act as a strategic liaison between global marketing and the Americas sales organization, providing market insights and field feedback
- Measure and optimize regional marketing effectiveness using defined performance metrics (e.g., engagement, pipeline influence)
Benefits
- paid time off
- medical/dental/vision insurance
- 401(k)
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What This Job Offers
Job Type
Full-time
Career Level
Manager
